Whoelscher's List: Bull's-Eye Shared

• While some mission statements consist of one vague statement, others are too long, which may reflect management's lack of understanding of what a company really does.
• Still other companies don't know what differentiates them from their competition.
• you should try for something closer to a heraldic motto than a speech. They were often simple because they had to fit across the bottom of a coat of arms, and they were long-lasting because they reflected a group's deeper values.
• try using Twitter's 140-character template when you're drafting your inspirational message.

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• Before people share a piece of content, they evaluate its social currency. The better it makes them look, the more likely they'll be to pass it on.

• mages come with two big related challenges: size and performance
• The Responsive Images Community Group¹ supports a proposal for a new, more flexible element, the <picture>² element. The concept is to use the now well-known media queries to serve different images to different devices.
• he layout of a website will depend heavily on the content. I cannot conclude a section about the possibilities of responsive layout without addressing typography. CSS3 introduces a font unit that can be pretty handy for responsive typography: the rem unit³⁰. While fonts measured in em units have a length relative to their parent, font measured in rem units are relative to the font size of the root element.

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• How Do I Optimize For EdgeRank?

   

  Your Brand will ultimately be judged by your ability to engage your content.

• Facebook is letting users sort the “news” in its News Feed. A redesign lets them organize their primary scroll of information by photos, games, music, and other categories.
• it could help ease criticism about how the site decides which stories own the valuable real estate on its homepage.
• But some have worried new advertising features such as sponsored stories and promoted posts are making the network less valuable for those who don't pay to play.
• Facebook might not mention it, but the Switcher is a beautiful distraction for critics of EdgeRank, Facebook's secret and proprietary algorithm that decides what items show up in your News Feed.

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• The new news feed features three major components:

   
   

  • Bigger Images

   

  • Multiple Feeds

   

  • Mobile Consistency

• The new look is a radical departure from the Facebook of old. It's mobile-inspired and consistent across devices.

   

  When it comes to the feed itself, the focus on stories is now much more visual. Greater emphasis is given to images — which are now much larger. Photos now make up nearly 50% of news feed stories and are now front and center.

• Facebook’s team laid out three major points regarding the new design: bigger, higher-quality photos, multiple feeds, and a more seamless mobile experience. They also reiterated that Facebook was “trying to get out of the way” and let the new look focus on bringing your stories to life.

   

  Great! But what does this mean for bringing your business’s story to life?
• it boils down to this: post better stuff. What’s “better stuff,” you ask? Better images, more videos, humor-laced observations… the kinds of things that get people talking. You know, the posts YOU would want to read, watch, and share. Just because grumpy cats have little to do with your particular line of work doesn’t mean you can’t find a link from what you do and Internet meme sensations.
• It’s also about creating an engaging experience right there in that moment, so that down the line your brand will stick out in a user’s mind next time they need a product like yours.
• Post interesting things that represent your company and are in line with your brand, and you’ll build trust and engagement with your customers
• not just sharing posts that link directly back to your website. Instead, try sharing some of your site’s strongest imagery or videos right on your Facebook page
• don’t load the captions with too much copy.
• Captions are now overlaid on images; you don’t want to hide your beautiful, creative content with lengthy photo captions.
• these changes have not, as of yet, changed the EdgeRank algorithm Facebook uses to share your posts with your followers.

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• Hello Social is a new Toronto-based startup launching today, with the aim of improving the amount of useful data captured from online social media marketing campaigns.
• tools for companies looking to run campaigns like contests on platforms like Facebook, or via their own web properties, and provides intelligent metrics around those contests to help identify trends and opportunities to drive greater engagement and higher conversion rates.
• Hello Social charges a flat $199 fee per campaign, and then a recurring rate of $4.99 per day for the duration of the contest.

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• Sara McKinley

  Mar 6, 2013 (edited)  -  Public

  Some profile & page improvements, per your request
  
  We spend lots of time listening to your feedback, and today we're launching some profile and page updates that you've been asking for. These include:
  
  - A new tab for your Local reviews. In addition to your photos, +1's and YouTube videos, there's now a place for all your Local reviews. Highlight your favorite restaurants, or hide the tab completely via settings -- it's completely up to you.
  
  - An easier way to edit your info. The 'About' tab now consists of separate cards (like Story, Places, and Links) -- each with its own prominent edit link. As always: you can share specific fields with specific circles, or keep them just for you.
  
  - Bigger cover photos, with a better aspect ratio. Cover photos are much larger than before (up to 2120px by 1192px), and they display in 16x9 when fully expanded. This way more images can be used as cover photos, and there’s more room for your selection to shine.
  

• Facebook Graph Search is a semantic search engine that was introduced by Facebook in March 2013. It is designed to give answers to user natural language queries rather than a list of links.^[1] The Graph Search feature combines the big data acquired from its over one billion users and external data into a search engine providing user-specific search results.

• Examples

   

  Tom Stocky of the search team offered several examples of potential queries during the launch presentation, including,

   
   
  • “Friends who Like Star Wars and Harry Potter”
   
  • For setting up a potential date, “Who are single men in San Francisco and are from India”
   
  • For employee recruiting, “NASA employees who are friends with people at Facebook”
   
  • For browsing photos or planning travel, “photos of my friends taken at National Parks”^[14]

• designed to reduce clutter and focus more on stories from the people you care about.
• rebuilt each story to be much more vibrant and colorful and highlight the content that your friends are sharing.
• now Facebook has the same look and feel on mobile, tablet and web.
• We'll be rolling out the new design slowly over the coming weeks on web and mobile.

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