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B.L. Ochman's List: Beyond Social Media
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Nov 05, 12
Great laugh to start your week! (Thanks @KathleenBlastPR!) http://t.co/L5zARbT9
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responding incredibly fast. This is a huge change. It used to be you created a Super Bowl ad and you were done. Now what’s happening is marketers are generating content and interacting with people all throughout the game,” he said.
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arly advertisers an even bigger impact,” Calkins said. It’s a consequence of marketing’s speed that during the Super Bowl advertisers are creating new messages every few minutes.
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Feb 14, 13
A lot of brands are hiring former agency and ad tech execs to join their marketing teams. Campbell Soup’s Adam Kmiec used to be with Leo Burnett and Draft. PepsiCo’s Shiv Singh used to be with Vivaki.
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