Willard Roseberry's List: Brain Marketing

• GETTING INSIDE YOUR HEAD.

• As "neuro" goes mainstream, Big Business hopes to decode the brain's secrets
• • Marketing is using information from how the brain works to sell to people more effectively
• But the atlas should also provide a springboard for a broader range of experiments. "Neuroimaging is more than finding the next drug for anxiety," says Allan Schore, a neuroscientist at the UCLA David Geffen School of Medicine. "We can study empathy, trust, deception, emotional communication, regulation of violence--issues that are central to human existence."

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