Wendy Norris's List: Metrics

"A widescreen approach to social media measurement ultimately looks at the things that really matter: sales, profits, customer satisfaction and loyalty. Besides, honing in on the detail might not be the best use of your time, given the obvious difficulties that arise, particularly with attribution.\n\nBut standing back and looking at the bigger picture is not going to be enough for your data-mad boss, is it? It's a bit too soft focus, right? He or she is going to want to see proof that all this social optimisation is actually working. "

We pay a number of participants to view your page and track their gaze with our software. You get heatmaps like the one above, which show how the users interacted with your site.

"Google Insights gives you insight into things like what products, ideas or events people in certain parts of the world are most interested in, as well as how global interest has changed, or is going to change."

"The Coalition for Innovative Media Measurement (CIMM) is a group of buyers and sellers of advertising supported media formed to promote innovation and explore new high quality ways to measure audiences across traditional and new media in the United States. To facilitate this ongoing effort CIMM intends to initiate, fund, and evaluate a small number of pilots with measurement companies and publish research findings."

"The problem is that most companies aren’t doing an effective job of measuring the value of their social media campaigns. In fact, a recent survey by Econsultancy found that 47% of the companies it surveyed said they were “not able to measure” their campaigns and that “the jury is still out” on the value gained from their social media investment."

"Impact Reporting & Investment Standards, or IRIS, is a common language for describing the social and environmental performance of an organization. IRIS provides an independent and credible set of metrics for organizations to use when reporting their impact. IRIS indicators span an array of performance objectives and include specialized metrics for a range of sectors including financial services, agriculture, and energy. Like financial accounting standards, IRIS provides a basis for performance reporting and organizations need only report on applicable metrics from the IRIS library. More about IRIS"