Wendy Norris's List: Media polls

"There are many more ways to get the news these days, and as a consequence Americans are spending more time with the news than over much of the past decade. Digital platforms are playing a larger role in news consumption, and they seem to be more than making up for modest declines in the audience for traditional platforms. As a result, the average time Americans spend with the news on a given day is as high as it was in the mid-1990s, when audiences for traditional news sources were much larger."

"The internet and mobile technologies are at the center of the story of how people's relationship to news is changing. In today's new multi-platform media environment, news is becoming portable, personalized, and participatory: "

"NRJ comprehensively answers questions about U.S. newspaper performance and related topics of interest. Significant themes of research range from balance and fairness to the use of computer analysis in newspaper reporting. NRJ is unique because it provides a forum for comprehensive, current research and discussion on print and online journalism, serving as a bridge between newspaper professionals and scholars."

"McKinsey research shows that different groups of consumers have different attitudes about news products. Media companies should segment their digital offerings."

"Researchers found that the answer isn't to dilute the news for teens, but to be bolder. Given that teen responses were very similar to those of adults who are light readers, researchers recommend creating a new type of site - not just for teens, but for all people who lack experience with news and have a limited amount of time to get engaged with it."