Wendy Norris's List: Captology

"By now, we're used to letting Facebook and Twitter capture our social lives on the web -- building a "social layer" on top of the real world. At TEDxBoston, Seth Priebatsch looks at the next layer in progress: the "game layer," a pervasive net of behavior-steering game dynamics that will reshape education and commerce."

Interactive design theories

Slides: http://www.slideshare.net/stephenpa/when-data-gets-up-close-and-personal

What do people have to do in order for your business to be successful? < -- > Identify specific patterns of behavior to encourage (or discourage)

What are project goals?

What behaviors are related to those goals?

Data
:: How to measure the behaviors?

Identify behavior incentives

Principles for motivating human behavior - not points, badges, etc. subject to game fatigue
appropriate challenges
variable rewards
pattern recognition
curiosity
reputation and identity
social proof
surprise
status
feedback loops
etc.

Display the data in a fun way

Create rules to translate data into helpful info

Set challenges and rewards

Add social cues

Have fun. Make it interesting.

Test. Iterate. Proceed with caution
People what to feel good about themselves
- put a positive spin on your comments
- bad performance? Present as a problem to be solved.
- indicate next step necessary to improve a bad situation.
Adjust target goals per individual (vs absolute)

"As part of the Persuasive Technology Lab, we are investigating such questions as:

* What causes people to believe (or not believe) what they find on the Web?
* What strategies do users employ in evaluating the credibility of online sources?
* What contextual and design factors influence these assessments and strategies?
* How and why are credibility evaluation processes on the Web different from those made in face-to-face human interaction, or in other offline contexts?"