John Britsios's List: Search Experience Optimization

Webnauts Net division realigns SEO focus and broadens the scope of their basic service offering. CEO says SXO is a necessity for any SEO firm to survive the coming changes.

The transition from a typical SEO (search engine optimization) strategy to an SXO (search experience optimization) strategy is really not a complex undertaking. Rather, it is really just a shift in mindset.

Search experience optimization (SXO) is an approach that companies can use to create an organic and relevant relationship with search engines and their user bases.

SXO is the use of various techniques to optimize the experience for the user, from search through conversion.

Briefly stated, search experience optimization is a combination of search engine optimization and conversion rate optimization, but that is far too simple an explanation. As suggested by the name, it focuses on the overall search experience for the user. However, let's take a look first, at the overlaps between these pieces.

Each search engine query presents the user with several options. In many cases, poor-quality or irrelevant sites attain first-page results through unfocused search engine optimization techniques. From the perspective of the end-user, these sites may not accomplish the purpose of the original search.