Viji Doraiswamy's List: marketing

This is the Flywheel Effect. It's what it feels like when you’re inside a  company that makes the transition from good to great. Take Kroger, for example.  How do you get a company with more than 50,000 people to embrace a new strategy  that will eventually change every aspect of every grocery store? You don’t. At  least not with one big change program.

FC: Let’s say that I’m not running a company. How do the good-to-great  lessons apply to me?  

JC: The basic message is this: Build your own flywheel. You can do it.  You can start to build momentum in something for which you've got  responsibility. You can build a great department. You can build a great church  community. You can take every one of these ideas and apply them to your own work  or your own life.