Vgrenier's List: Marketing

• Small Businesses Change Social Media Expectations

• Social Media Working Better for Retention Than Acquisition

• Marketing Plan Template

• Tweeting later in the day and later in the week results in more retweets.
• The click-through-rate on tweeted links appears to spike in the late morning and then again around 5pm.
• Still, tweeting more frequently leads to more followers, but Facebook is a different story: Too many posts on Facebook can more easily alienate people.
• More people tend to open marketing emails in the early morning than any other time during the day. Weekends also appear to be effective for emails.

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