This notion of the frontier seems important to understanding the occupation.... And it seems that exploiting the frontier mythology has been key to selling what you call the Shock Doctrine to the public – drawing on its whole aesthetic, so central to the American identity. Ideas of rugged individualism, tribal but not collective loyalties, the freedom archetype – the cowboy as symbolized byJohn Wayne ... He's a killer, a tamer of lands – principled and ruthless, but ultimately benevolent and kind. First and foremost, of course, he is a law unto himself. Which is exactly how the occupation has been sold ... And rugged cowboy idealism was the packaging for the whole murderous and lawless project.