Inbound Linking Part 1
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The origins of the term date back to early 20th century England, where it referenced brief research reports used by the British Parliament.
White papers were short government reports in comparison to longer, more detailed documents that were bound in blue covers and referred to as “blue books.” Since the shorter government publications were bound in the same white paper as the text inside, they took on the term “white papers.” When the use of white papers became standard practice during this time period, the term became associated with a document having a high level of importance.
Business people are increasingly searching for quality content. Studies show that company decision makers often use white papers as their initial external information source. White papers are an effective medium capable of educating, informing and influencing your targeted customers and prospects. Done properly, a white paper serves as reinforcement for preferring your company to the competition.
I started adding calls to action at the end of my posts; asking people to subscribe to our rss feed, social bookmark, and share. Also, at the end of posts I’ll ask questions and suggest readers comment.