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  • Sep 20, 10

    ABSTRACT

    The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.

  • Sep 20, 10

    ABSTRACT
    This invention provides methods, system, and apparatus for assessing and/or diagnosing a neurobehavioural disorder in a subject. The methods, systems, and apparatus include the subject freely observing a visual scene, without having to carry out a task or follow specific instructions. In one embodiment, a computational model is used to select one or more feature in a visual scene and generate a spatial map having first map values that are predictive of eye movement end points of a hypothetical observer relative to the one or more feature. A subject's eye movements are recorded while the subject freely observes the visual scene, and a difference between second map values that correspond to the subject's eye movement endpoints and a set of map values selected randomly from the first map values is quantified, wherein the difference is indicative of a neurobehavioural disorder in the subject. Neurobehavioural disorders such as Parkinson's disease, Alzheimer's disease, Huntington's disease, fetal alcohol spectrum disorder, attention deficit hyperactivity disorder, schizophrenia, autism, Tourette syndrome, and progressive supranuclear palsy may be assessed and/or diagnosed.

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