The 30-second syphilis public service spot features "Phil the Sore," a lumpy, red cartoon character with an earring, who follows two men going home together. As the men later part, one of them, dressed in a bathrobe and underwear, says, "Let's do it again sometime." Phil then calls in his whole family, whose members carry boxes labeled "brain damage," "rash" and "blindness" — all potential results of syphilis.