tdiindia m's List: Advertising | Advertising company | Advertising agency

Deciding the Advertising Media that is best suited for your brand requires a dedicated study of your target group. This is often a separate task, requiring facts on the behavior and way of living. Without these data, Advertising would essentially be a shot in the dark.

One of the important purposes of Advertising Campaigns is the creation of a brand image that the consumers can identify with and trust. The concept of Brand Image has gained a firm footing in the modern markets.

Advertising in India translates as attempts to impress audiences that are hugely diverse in their demographic attributes. The diversity of the largest democracy in the world is something which has baffled the rest of the world since ages. Though it does offer a wide range of target groups to choose from, Advertising in the correct medium in India is a tricky affair. There is no single medium that can completely cover all the target groups that are available.

The competition among brands of various sectors has spilled down to the competition in the Advertising sector. It is not uncommon to see brands and Advertising Agencies going for all sorts of tacti...

India is a land of opportunities and Advertising in India is the ticket to these opportunities. Post 1991, the scenario in the Indian markets has rapidly changed to accommodate various companies from all around the world, providing a huge boost to the scope of growth of a wide range of industries. These growth opportunities have made the country a fertile land for advertising and the Benefits of Advertising before an Indian audience are immense. Some of the most important benefits have been discussed here.

The OOH Industry in India is now targeting the Tier II and Tier III cities of the country. The recent times have seen even the larger companies targeting Outdoor Locations in these cities. The pattern reveals a concentrated effort on the part of...

April 8, 2014
TDI International India (P) Limited, New Delhi
TDI, the Top OOH Advertising Agency in India, made major changes to its website http://www.tdiindia.com/.

Advertising in India has taken the path of partnerships. In attempts of providing world class Advertising Services, partnerships between 2 or more agencies (one of them often from overseas) have become quite common. Though this seems to be the trend for the agencies with lesser experience in the field, concessionaires with exclusive media rights still exist. Among the many reasons why such an agency should be given preference while spending your Advertising budget, the top 3 have been discussed here

OOH or Outdoor Advertising is where you want to invest your money in if you want a medium which can be relied on to deliver at any time of the year in India and under any circumstance.

Chennai Airport, Cochin Airport: Automotive giants Fiat announced the arrival of the new Fiat Linea with Airport Advertising at the TDI Airports of Chennai and Cochin. The Top Advertising Agency in India installed displays at the domestic terminals of the two airports as parts of promotional campaigns for the latest family car from Fiat. The sites of sizes 5’x10’ at Chennai and 21’x7’ at Cochin respectively were strategically placed at the Security Check areas of the two airports.

Ahmedabad, Chennai: TDI set the heat rising at Ahmedabad Airport (Sardar Vallabhbhai Patel International Airport) and Chennai International Airport when it launched Nissan’s Terrano in a spectacular display of Product Launch through Airport Advertising.

OOH Advertising and winters have a special connection. For products like winter wear, winter skin care items and services like winter tourism, winters are the times to set the cash registers ringing. OOH Advertising Agencies have a busy time running campaigns for brands for which the winter season is the season for sale.

New Delhi – TDI installed 10 promotional Hoardings for RED FM 93.5 at 8 different metro stations in New Delhi. RED FM 93.5 is promoting its live concert with Mika, scheduled to be held at Huda Grounds, Gurgaon. Emphatically named “Badmaashi Full Volume with Mika”, the concert’s promotion is hogging all the attention from the audience. The metro stations that have been covered include Shahdara, Welcome, Tis Hazari, Pratap Nagar, Shastri Nagar, Inderlok, Kohat Enclave, and Rohini East. Of these, Shahdara and Inderlok sport 2 Ad Displays each while the others have 1 each.

If you stay or have stayed in Delhi then you must have traveled by the metro. You must have spent time at the stations while you waited for the train to arrive. During that time, the ad displays at the station must have caught your eye. Now, imagine how drab would the stations become without those hoardings and ad panels. Delhi Metro Advertising Agencies in India have done a wonderful job of bringing alive the metro stations with a myriad colors in completing their primary tasks of promoting the business of their clients.

TDI conducted a wide reaching Delhi Metro Ad Campaign for its client Shakti Bhog across 13 stations on the red line and 2 on the yellow line.

Most advertisers tend to believe that the quality of an advertising site is directly proportional to the traffic around it. This is not always true. DMRC (Delhi Metro Rail Corporation) has numerous stations which get high traffic rates on a daily basis, especially during the office hours. However, these places are not necessarily ideal places for Advertising.

One of the elements that Airport Advertising is popularly exploring is the interactivity of the ads. Simple boards announcing the launch of a product no longer define Airport Advertising completely. Once the Billboard Displays at the Airport began to use modern technologies, the traditional ways to advertise have undergone a sea change in their approach and outlook.

One of the things that have made the waits at the Airports interesting is Airport Advertising. The huge hoardings and the witty ads which they showcase have always inspired smiles of admiration in the viewers. Airport Advertising, like the other forms of OOH, has literally grown out of the hoardings.

Airport Advertising is one of the few advertising mediums which have enjoyed undiminished popularity throughout the years. Even the much talked about impacts of online advertising have not been able to affect the popularity and viability of Airport Ads. This article attempts to study the quantitative aspects of the medium and analyze its scope in the future. The analysis of the audience at the airports is done at the worldwide and national level.

If increase of revenue through increased awareness is on your agenda, OOH or Out of Home Advertising is the solution. One of the oldest forms of Advertising, OOH has not only successfully survived the digital age, but continues to thrive with a few innovations here and there.