Just to give you an idea of the scale of this. Time magazine stopped the presses for the first time in 30 years.
I thought Apple would not change a bit whiteout him. I don't know now.
He lives for Apple and Apple was the personification of the man himself. He took bold decisions that no others would take, his charisma is unmatched in CEOs land and Apple shares the same virtue.
He wasn't just the front image for Apple. But even if he had been, what will it be like to have keynotes without a pinch of speculation as to whether he's gonna be there.
Apple became a little less interesting.
He was Apple.
Today Apple became a little less interesting, a little more like a normal boring company. Today Apple became a little less Apple. It's a said day.
This is gonna sell like crazy
How hard must it have been for Tim, he must have known Steve's time was coming.
Number and self-glorifying stuff
• Hong Kong store sold more macs on opening than any other store
• Macs growing 23% as PC grow 4%
• 1 in 4 computers are Mac (in the US, well under 20% in UK) - incredible thought
• iPhone growing much faster than general smartphone market
• 250 Million iOS devices
• 18 Billion apps downloaded (it's like 3 apps for every human being)
• Really cool for holidays
• will get reminder when card gets delivered
• will work everywhere, but US will be £1.99, £2.99 everywhere else.
Find my Friends
• share location for a period of time.
• parents can stop app from being switched off - that's good, but the kid could just turn the phone off.
• iPod Classic was not mentioned in the iPod lineup - but it is still for sale
• iPod nano
⁃ slide between apps with big icons
⁃ Nike stuff does not need accessories
⁃ 16 new clock faces (mickey mouse watch - as stupid as this sounds, I bet people will buy it just for that)
⁃ now available for £115, just slightly cheaper
⁃ old iPod nano gets the same stuff with software
⁃ ifixit - updated Apple processor and a switch from last year's Toshiba flash memory to modules supplied by SanDisk.
• iPod Touch
⁃ up to 64Gb
⁃ now at £169
⁃ hmm…mot even a camera update
• A5 chip - up to 2x
• dual core graphics with up to 7x
⁃ Ininity blade 2
⁃ they are boasting at the fact that some techniques used here were only recently implemented in high end games for consoles
• battery is slightly better on calls but 1/3 less in stand by
• HSDPA + which brings double the download speed (Orange started recently to upgrade. T-mobile, 3)
• GSM/CDMA compatible
⁃ 8 megapixels (60% more than iPhone 4)
⁃ Hybrid IR filters
⁃ five elements lens (30% sharper)
⁃ 2.4 aperture - great depth of feel
⁃ ISP for autoexposure (depending on the set)
⁃ 26% better white balance
⁃ Camera is at least twice as fast as any other camera on a phone - that is important!
⁃ 1080p video at 30fps
⁃ image stabilisation
• Siri (Beta software)
⁃ Siri tries to figure out what you mean.
⁃ works with maps, tasks, calendar, music, sms, email, contacts, alarms, friends, notes, phone, whether, stocks, web search
⁃ music is much better integrated
⁃ partnered with yelp - restaurants, etc
⁃ wolfram alpha - does not read back
⁃ you can teach it who you're wife is and the like
⁃ (show demo from 77:30)
⁃ Siri does dictation - with Nuance no doubt - this needs to go up to servers
⁃ English (US, UK and Australian), french and german
• up to 64GB
• starts at £499 unlocked, 3GS and 4 is still there (discuss prices)
• What is missing?
• Overhall, the crazy rumours hurt them a lot! this is gonna hurt potential new customers how are now looking at these new huge screens. Software wise it is brilliant. But the first reaction is hardware.
This makes no sense what so ever. 30 pin connecters are more common in a household than micro USB cables.
Will it come in a box?
We were able to spend a few quality moments with the refreshed iPhone 4 here at Apple's campus, the Sprint flavor no less, and as you might expect... it's an iPhone 4. But S-ier. Much in the same way that the 3GS improved the overall experience of the 3G, the 4S does likewise compared to the existing 4. The dual-core A5 chip is a laudatory improvement, and whisking about pages, loading the camera application and launching -- well, just about everything -- just feels zippier.
Apple’s new voice-control assistant, Siri makes promises that we’ve learnt to be wary about over the years, but after a brief test we’re surprisingly impressed. Easily activated, with a new microphone icon on the regular on-screen keyboard, Siri managed just what it did on-stage during the keynote. We could ask it local information, such as the weather or to find nearby stores, while online searching and complex questions for Wolfram Alpha were handled with little delay. Speed can be the killer for services like this – people just won’t wait if their phone takes 30 seconds to look up an answer – but Siri delivered in just seconds.
why was it a failure? Probably poor marketing, momentum of iPod. Microsoft was too slow at bringing an iTunes competitor.
Why would they want this now that they have built the fire on Android? well...patents, control (remember Android was not made open source in its last iteration). And they could get a bargain.