Event
Retail
New stores in Barcelona (2 and half years preparing)
Showed video focusing on how happy the workers are…probably a PR healing after the store sacking.
OS X
7 million, most successful OS X ever
Laptops
MacBooks are best selling laptops in states
iPad
17 million last quarter (84 in 2 and half years)
More then any PC manufacturer sold of their entire lineup
62% marketshare last year, 68% now! even after the flood of tablets this last year.
91% of tablet internet traffic - same story on Android. Even with latest Android, hottest hardware, web experience is miles better on iOS, and users tend to be savvier.
250000 apps for iPad only
400M iOS device
(he is really trying to sell, not as natural as Steve)
(Phil Shiller)
iPhone 5
No plastic
More engineering effort ever put into product at Apple
18% thinner than 4S (thinnest smartphone)
20% lighter than 4S
326ppi,
4inches - Why? -thumb!
-more web, events, calendar
-one more row
-Apps made by Apple updated
- No specific reason really
Older apps will be centred
Apple in encouraging developers to not just stretch apps, but to rethink app for more space
44% more colour saturation than 4S
full sRGB
Integrated touch sensors into screen, so less layers, less glare.
Reviewers tells us screen is a lot brighter
LTE
single chip
Support around the globe
EE included (rumours that LTE will be more expensive)
Phone in UK will be 1800Mhz only (850Mhz and 2100Mhz versions also available in other countries), so O2 and vodafone, which are supposed to work with 800Mhz and 2.6Ghz might be out of luck. By then new iPhone should be out.
Btw, Three LTE coming second half of 2013
Wifi
5Ghz, also 802.11a
Phil says that everything has been updated in the phone
A6
2x CPU and Graphics
Demo game - Real racing 3
- full console quality (looks amazing)
- time shifted multiplayer
Battery
15% better than 4S
Camera
about the same, just smaller
dynamic low light mode
sapphire crystal layer (hmm, crazy mojo)
new ISP
SUPER fast (hands-on video)
panorama, just sweep (never had an app that did this right)
better video stabilisation (not optical)
front 720p
Audio
3 mice (up, bottom, back) - good for Siri
5 magnets transducer
better ear peace audio quality
wide-band audio - better phone call quality (dependant on network)
Connector
Phil tried to downplay the importance of the wired connection on iDevices
Lightning
reversible
more durable
80% smaller
Abble to host USB devices (macotokara)
bunch of adaptors (he only talked about one)
- £30 for lighning to 30 pin cable
- £25 for normal adaptor (What???)
- £15 for normal lightning cable
Anyway, I tell the lightning haters to go back and start their monstrous tower PC to recover all the floppy drives contents
iOS 6
(Scott Forestall)
Maps
POI search integrated into maps app
Free TbT directions (this should just blow all other nave out of water)
very nice TbT on wide screen
Flyover
Notification Center
Facebook and Twitter support
Safari
Full screen mode
iCloud Tabs
Mail
VIP
Passbook
Share PhotoStreams
others receive notification when somebody share photos with you
you can like the photo and comment
Siri
Sports
Launching apps
Movies
Restaurants
Facebook
Yawning at this point in the Keynote…
Video
Luxury is the word
Price
More expensive?
same storage
New iPhone
Pre-order TODAY, ship on 21st
100 countries by end of year
iOS updates go down to 3GS (on the 19th)
Digest…
Cant quite figure out if they are trying to pull more words and insignificant bulletpoints to mask the fact that there really isn't anything huge to announce or if they genuinely believe that all of these things are great on their own
Sounds to me like OSX Mountain Lion
What was not here, what have others done better?
-NFC
-Optical stabilisation
-no new design
-no wireless charging
-no iOS surprises (why the heck not? wheather app icon still does not change; no third party widgets on notifications center; no third party siri integration; You gotta think they have to be working on a new home screen at some level in the company)
-AirDrop
Why would somebody buy this instead of iPhone 4S?
Video…
I ordered at 8:19, by 9:05 they had slipped to 2 weeks
Anandtech:
"The iPhone 5 also feels substantially different in the hand. The 4 and 4S always felt solid, the 5 moves to a much more ethereal form, and the lightness almost makes it feel like a hollow metal box. It's very hard to convey.
Overall after our short time with the iPhone 5 I'm very positive about the end result."
Not sure if this is due to the whole Apple event bus or if it's substantial enough.
refer to article…
iTunes
available in 63 countries
new apps on iOS (ibooks, iTunes, appstore)
-integrate Facebook likes
-preview of songs carry on when you leave album page
New iTunes on Mac
-new design (no columns) to browse albums (beautiful)
-easier to add songs to playlists
-upnext new feature
-New mini player (mouse roll over for controls, with integrated search) - quite nice, but I don't listen to music on mac, mac is to work on.
-iTunes now has a button switch to choose between movies, songs, etc. Another button to go on store. Any of these buttons changes iTune into a completely different app (we kind of predicted this)
-Late October launch
iPods
Nano
all new design, quite pleasant. All metal apart from tiny plastic bit at bottom
38% thinner
biggest display on Nano (2.5"), 16:9
multitouch
new home screen interface
FM tuner with live pause
video is back
bluetooth support
Pre-order today, October launch for £129
iPod Touch
6.1 mm
88 grams
no plastic
4" display of iPhone 5
A5 chip (coming from A4)
iPad 3 camera with panorama
iPod touch loop button for strap (I want this on iPhone)
Siri
Litghning connector
5 colours
Clumsy Ninja - best thing I saw on this keynote
32Gb base model, why didn't iPhone get upgraded storage?
Pre-order today, October launch for £249 (a lot more expensive). here does iPad mini fit in?
Old iPod touch gets double storage but same price of £169
iPod Shuffle
new colours
All of these iPods have Red version
Headphones
Apple shipped 600M headphones to date
3 years in designing EarPods
Video (they show man on treadmill)
Air canals for better base
Available today
Included with iPod touch, nano and iPhone 5
£25
16 UK cities before the end of the year.
Feedback
Dumb News