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  • Event

    Retail

    New stores in Barcelona (2 and half years preparing)
    Showed video focusing on how happy the workers are…probably a PR healing after the store sacking.

    OS X

    7 million, most successful OS X ever

    Laptops

    MacBooks are best selling laptops in states

    iPad

    17 million last quarter (84 in 2 and half years)
    More then any PC manufacturer sold of their entire lineup
    62% marketshare last year, 68% now! even after the flood of tablets this last year.
    91% of tablet internet traffic - same story on Android. Even with latest Android, hottest hardware, web experience is miles better on iOS, and users tend to be savvier.
    250000 apps for iPad only

    400M iOS device
    (he is really trying to sell, not as natural as Steve)

    (Phil Shiller)

    iPhone 5

    No plastic
    More engineering effort ever put into product at Apple
    18% thinner than 4S (thinnest smartphone)
    20% lighter than 4S
    326ppi,

    4inches - Why? -thumb!
    -more web, events, calendar
    -one more row
    -Apps made by Apple updated
    - No specific reason really

    Older apps will be centred
    Apple in encouraging developers to not just stretch apps, but to rethink app for more space
    44% more colour saturation than 4S
    full sRGB
    Integrated touch sensors into screen, so less layers, less glare.
    Reviewers tells us screen is a lot brighter

    LTE
    single chip
    Support around the globe
    EE included (rumours that LTE will be more expensive)
    Phone in UK will be 1800Mhz only (850Mhz and 2100Mhz versions also available in other countries), so O2 and vodafone, which are supposed to work with 800Mhz and 2.6Ghz might be out of luck. By then new iPhone should be out.

    Btw, Three LTE coming second half of 2013

    Wifi
    5Ghz, also 802.11a
    Phil says that everything has been updated in the phone

    A6
    2x CPU and Graphics
    Demo game - Real racing 3
    - full console quality (looks amazing)
    - time shifted multiplayer

    Battery
    15% better than 4S

    Camera
    about the same, just smaller
    dynamic low light mode
    sapphire crystal layer (hmm, crazy mojo)
    new ISP
    SUPER fast (hands-on video)
    panorama, just sweep (never had an app that did this right)
    better video stabilisation (not optical)
    front 720p

    Audio
    3 mice (up, bottom, back) - good for Siri
    5 magnets transducer
    better ear peace audio quality
    wide-band audio - better phone call quality (dependant on network)

    Connector

    Phil tried to downplay the importance of the wired connection on iDevices
    Lightning
    reversible
    more durable
    80% smaller
    Abble to host USB devices (macotokara)
    bunch of adaptors (he only talked about one)
    - £30 for lighning to 30 pin cable
    - £25 for normal adaptor (What???)
    - £15 for normal lightning cable

    Anyway, I tell the lightning haters to go back and start their monstrous tower PC to recover all the floppy drives contents

    iOS 6

    (Scott Forestall)
    Maps
    POI search integrated into maps app
    Free TbT directions (this should just blow all other nave out of water)
    very nice TbT on wide screen
    Flyover

    Notification Center
    Facebook and Twitter support

    Safari
    Full screen mode
    iCloud Tabs

    Mail
    VIP

    Passbook

    Share PhotoStreams
    others receive notification when somebody share photos with you
    you can like the photo and comment

    Siri
    Sports
    Launching apps
    Movies
    Restaurants
    Facebook

    Yawning at this point in the Keynote…
    Video
    Luxury is the word

    Price
    More expensive?
    same storage
    New iPhone
    Pre-order TODAY, ship on 21st

    100 countries by end of year
    iOS updates go down to 3GS (on the 19th)

    Digest…
    Cant quite figure out if they are trying to pull more words and insignificant bulletpoints to mask the fact that there really isn't anything huge to announce or if they genuinely believe that all of these things are great on their own

    Sounds to me like OSX Mountain Lion

    What was not here, what have others done better?
    -NFC
    -Optical stabilisation
    -no new design
    -no wireless charging

    -no iOS surprises (why the heck not? wheather app icon still does not change; no third party widgets on notifications center; no third party siri integration; You gotta think they have to be working on a new home screen at some level in the company)
    -AirDrop


    Why would somebody buy this instead of iPhone 4S?

    Video…
    I ordered at 8:19, by 9:05 they had slipped to 2 weeks

    Anandtech:
    "The iPhone 5 also feels substantially different in the hand. The 4 and 4S always felt solid, the 5 moves to a much more ethereal form, and the lightness almost makes it feel like a hollow metal box. It's very hard to convey.
    Overall after our short time with the iPhone 5 I'm very positive about the end result."

    Not sure if this is due to the whole Apple event bus or if it's substantial enough.

    refer to article…
    iTunes
    available in 63 countries

    new apps on iOS (ibooks, iTunes, appstore)
    -integrate Facebook likes
    -preview of songs carry on when you leave album page

    New iTunes on Mac
    -new design (no columns) to browse albums (beautiful)
    -easier to add songs to playlists
    -upnext new feature
    -New mini player (mouse roll over for controls, with integrated search) - quite nice, but I don't listen to music on mac, mac is to work on.
    -iTunes now has a button switch to choose between movies, songs, etc. Another button to go on store. Any of these buttons changes iTune into a completely different app (we kind of predicted this)
    -Late October launch

    iPods

    Nano
    all new design, quite pleasant. All metal apart from tiny plastic bit at bottom
    38% thinner
    biggest display on Nano (2.5"), 16:9
    multitouch
    new home screen interface
    FM tuner with live pause
    video is back
    bluetooth support
    Pre-order today, October launch for £129

    iPod Touch
    6.1 mm
    88 grams
    no plastic
    4" display of iPhone 5
    A5 chip (coming from A4)
    iPad 3 camera with panorama
    iPod touch loop button for strap (I want this on iPhone)
    Siri
    Litghning connector
    5 colours
    Clumsy Ninja - best thing I saw on this keynote
    32Gb base model, why didn't iPhone get upgraded storage?
    Pre-order today, October launch for £249 (a lot more expensive). here does iPad mini fit in?
    Old iPod touch gets double storage but same price of £169

    iPod Shuffle
    new colours

    All of these iPods have Red version

    Headphones
    Apple shipped 600M headphones to date
    3 years in designing EarPods
    Video (they show man on treadmill)
    Air canals for better base
    Available today
    Included with iPod touch, nano and iPhone 5
    £25

    • It’s not clear that NFC is the solution to any current problem,
    • Passbook does the kinds of things

    4 more annotations...

    • 16 UK cities before the end of the year.

       

    • and aims to provide 4G to 98% of the UK by 2014.
    • network is currently running in engineer testing mode in four cities (Birmingham, Bristol, Cardiff and London)
    • few users to congest the network, EE are demonstrating speeds of as much as 35 Mbps downstream and 21 Mbps upstream, about five times faster than existing 3G services

    2 more annotations...

    • O2 has told BBC News it is "in discussions" to speed up the roll out of its 4G services.
    • O2 and Vodafone are unhappy EE, which will launch its 4G network imminently, has had a head start.

    2 more annotations...

    • Google on Tuesday rolled out a standalone version of the app giving iPhone and iPod touch users access to the ubiquitous online video sharing portal
    • iPad is not yet supported

    3 more annotations...

    • Advertising Identifier. This identifier, unlike the UDID, does not tie personal device information to the ID. It is also non-permanent. Apple explains in the iOS 6 settings:
    • Apple allows users to limit ad tracking in iOS 6. Apple says that some advertising systems used by App Store applications may still track information until they are updated to support the new ID system.
    • Lightning connectivity port as well as adapters for older, 30-pin hardware. A Micro USB adapter was also released on Sept. 12, which Apple had to produce to comply with European law.
    • agreed to adopt Micro USB as a charger standard
    • iCloud.com web portal has come out of beta. The new website adds iPad-like Reminders and Notes web applications.
    • improvements to Mail such as VIPs.

    1 more annotation...

    • open source release of J2ObjC, a Google-authored translator that converts Java source code into Objective-C source for iPhone/iPad applications.
    • enables Java code to be part of an iOS application’s build, as no editing of the generated files is necessary.

    4 more annotations...

  • Feedback

    • Make something as close as possible to an Apple product without getting sued
    • HP’s Spectre One
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