31 items | 6 visits
Bookmarks and info focused on search marketing.
Updated on Oct 11, 10
Created on Apr 16, 09
Category: Business & Finance
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SwellPath Interactive's List: Search Marketing
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Oct 11, 10
Some good information on OpenGraph versus microformats, and some other aspects of OpenGraph.
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Sep 13, 10
Microdata is markup similar to microformats, or RDFa. It should be well understood by for any SEO work.
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Aug 02, 10
Guide for getting AdWords conversion code to work on an onClick event.
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Jul 23, 10
Guidelines for videos in sitemaps from Google.
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May 20, 10
Easy instructions for building your own call tracking platform.
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Apr 25, 10
Good resource on trailing slashes, and how Google indexes pages that serve both with and without a trailing slash.
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Mar 18, 10
Google Maps Local Business Listing Quality Guidelines Checklist
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Feb 15, 10
Awesome list of bookmarklets for useful queries on Google, Yahoo, etc.
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Feb 02, 10
Instructions for tracking types of content searches (e.g. images, maps, etc.) on Google using filters in Google Analytics
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Jan 27, 10
Google Ad Planner helps locate new sites to target within your PPC campaign. You also have available the Placement Tool within the AdWords interface that can help find new sites on which to display your ads.
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Dec 16, 09
Shoppers increasingly use their smartphones to search the internet, and Google typically sees an increase in shopping-related queries on Android, iPhone and Palm WebOS devices during the holiday season.
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Nov 25, 09
Bill Tancer analyzes the volume of the long tail of search, based on Hitwise data.
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Nov 11, 09
Beyond news sites, video is now the fastest-growing segment of the Internet advertising market. Digital video amounted to $477 million in revenue in the first half of 2009, up 38 percent from the same time period in 2008, according to the Interactive Advertising Bureau. Analysts say they expect the flow of online advertising dollars to video to continue. The research firm eMarketer projects 35 to 45 percent growth for the segment for each of the next five years, topping out at $5.2 billion in 2014.
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