17 items | 22 visits
susan diamond's List: Donor Cultivation/Engagement
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Apr 04, 13
The Impact of Duty, Identity, Entrepreneurial, and Community. Recognizing how to approach/market to different generations
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4 Generations + 4 Words = Changes to Marketing and Fundraising
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Let's try to look at the big picture. Lumping entire generations of people into categories always creates stereotypes. But for purposes of understanding some of the macro shifts that are taking place today, I have boiled down how each of the four generations approaches philanthropy into just one word
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About 300 of the group of unknowns lived within 25 miles of the event. They decided to invite the group, none of whom had been previously cultivated, but most had previously given at some level.
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they were able to assign a “buddy” to steward the new friends.
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