Tim Piper director Ogilvy. Follow up to Dove Evolution Art Directors: Stuart Campbell, Mike Kirkland, Sharon Lee Pan Written by Tim Piper. Exec Producer: Brenda Surminski, Producer: Jeff McDougall...
Talk to Dove before they destroy Paradise Forests: http://www.greenpeace.org/dove UPDATE: Thanks to the staggering public support for our international Dove campaign in April 2008, Unilever has no...
This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that's packed with helpful examples and clear explanations.
What is Twitter? Why is it so popular? And how can its 140-character messages be a serious—and effective—way to boost your business? This book answers all of those questions and many more. A friendly, full-color guide, The Twitter Book is packed with helpful examples, solid advice, and clear explanations guaranteed to turn you into a Twitter power user.
Co-written by two widely recognized Twitter experts, this book will help you:
• Connect with colleagues, customers, family, and friends
• Stand out on Twitter, whether you’re new to the service or already have experience
• Avoid common Twitter gaffes and pitfalls
• Use Twitter—and the best third-party tools that help you manage it—to build a critical professional communications channel
If you want to learn how to use Twitter like a pro, The Twitter Book will quickly get you up to speed.
Social networking has clearly reached a tipping point. Sites like MySpace and Facebook boast hundreds of millions of members. Barack Obama's presidential victory demonstrated that platforms like YouTube and Twitter could transform electoral politics. Yet in corporations where such tools have been expected to bring profound transformations, there has been strong resistance to change.
Abstract:
We argue in this paper that attention to one's blog is won by paying attention to other bloggers. We derive properties of blogging networks from a model where bloggers trade attention and content. The predictions from the model are then checked against a novel dataset from LiveJournal, a major blogging community. As predicted, the activity of bloggers is found to be related to the size and level of reciprocity within a blogger's relational network. We also find that bloggers who do not adhere to reciprocity norms are sanctioned with a lower number of readers.
Too many marketers these days confuse what social media is. They don’t understand the difference between the evolution of marketing and what simply works right now. Social media is not just Facebook (Facebook reviews), Twitter (Twitter reviews), or even blogging. Instead of thinking about the platform, you have to think about the foundation that makes it effective.
Customer service can evoke some serious misgivings or negative emotions. Although customer support is designed to help the consumer, the pain of waiting for a phone representative and the impersonal emails can cause more damage than good for a brand. People are turned off by the term and companies have begun to use different terminology to describe their efforts.
This is not how customer service has to be. With the connectivity made possible by social media, companies have found a new way to engage their customers, solve their problems, and build goodwill for their brands: TwitterTwitter reviewsTwitter reviews. Understanding how Twitter can transform customer relations for the better can be substantial for reducing costs and improving brand image.
Although many retailers are reducing their online marketing budgets, spending on social media is falling at a slower rate than spending in other online marketing channels.
Moreover, amongst companies that are weathering the current economic storm and expanding marketing budgets, investments in social media are generally on the rise. This according to a new study released today by The National Retail Federation’s Shop.org and Forrester Research.
Overall, the study found that 30 percent of retailers plan to reduce their online spending this year, while 24 percent plan to increase it and 46 percent are keeping their budgets the same. However, the stats get more interesting when you drill down to how both the successful and the struggling retailers are allocating their marketing dollars.
Not even a year ago, Facebook was still being dismissed as a silly site intended to help college kids slack off. Indeed, that is what helped the social network take hold with a large number of users, but it has proven its worth in business and by now, nearly everyone is on board. Companies of all sizes are scrambling to get on the site and reach both new and current customers with a Facebook (Facebook reviews) Page, the Facebook preferred method for user interaction with a brand, company or public figure.
An effective Facebook Page not only attracts fans, but is sticky so that fans keep coming back and may even share the content on the Page. To do that, you need a well thought out Page that has some great applications supported by good, relevant content. Here are eight essential apps for your brand’s Facebook page:
This article is an addendum to a piece I wrote for Mashable entitled, “12 Inspiring Stories of Successful Social Networkers.” If you haven’t read that piece yet, read it first, and then come back and read the bonus techniques.
Here are a couple more great techniques for growing your social network and the stories of the people who made them happen.
Growing your social network. So many are obsessed with it. It’s fun to watch our numbers grow and to get all that attention. But for those of us that rely on it for business, we must be constructive, targeted, and effective about how we approach social networking. That’s because a well built social network becomes a fantastic channel for personal and business promotions.
I delved into more than 80 stories of people who have effectively grown their social network either in great numbers or strategically within their industry. What follows are ten successful network growing techniques and the 12 inspiring stories of the people who made them happen.
With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook (Facebook reviews) has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends.
The social graph is filled with CEOs, celebrities, entrepreneurs and people just like you who can be reached through Facebook’s messaging system without any boundaries or restrictions. Facebook is also a talent search engine and part of the college admission and corporate recruiting criteria. You will be searched on Facebook by potential dates, managers, and teachers, so use common sense in determining how you want to represent yourself. You are what you publish and first impressions are everything.
What follows is a guide to building your personal brand on Facebook.
2009 is the year of social media. Once, Twitter (Twitter reviews) was a place where you could read about someone else’s cat. Now, it’s the first place you go to when there’s breaking news. Sites like Digg (Digg reviews), Reddit (reddit.com reviews), and Facebook (Facebook reviews) can now leave a huge impact on the real world; lives are changed, important questions are asked (and answered) there. Many milestones have been reached; the growth of nearly every aspect of social media has and continues to be enormous. We’ve dug up some amazing statistics and numbers from this realm.
Companies are realizing that people are talking about them whether they like it or not. As a result, they’re deciding whether they should consider having a social media presence, and hence, a policy. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.
Social media is quickly moving from an emerging form of communication to the mainstream. So, just like in the old days when companies had to figure out how to deal with email, now they have to figure out how to deal with Facebook (Facebook reviews) and all other new media venues. Let’s talk about the Five Ws to adopting a social media policy.
"Nora Ganim Barnes at the University of Massachusetts and Eric Mattson at Financial Insite recently released a study on the Fortune 500 and Blogging. The study found that eighty-one (16%) of the 2008 Fortune 500 have a public-facing corporate blog. What is more interesting is that the higher you are in the standings, the more likely you are to have a blog. The study reported that of the top 100 Fotune 500 companies, 38% (31 companies) have a corporate blog. Those listed 101-200, 25% (20 companies) have a corporate blog. The top 200 companies account for 63% of the Fortune 500 corporate blogs. In contrast, the bottom 200 (those listed 301-500) account for 26% of the Fortune 500 corporate blogs."
Here's a few readings about using social media in your marketing strategies