Stuart ONeill's List: Twisted Metal

This is a great example of how middle england hate these games, Controversy is a great way to get earned media / exposure

Good campaign in the states for horror shooter dead space showing your mums reaction to the game

Real world PR launch for Resident Evil 5 where they left body parts dotted around london

Great campaign where you could play a 2 player shooter through your browser

I have put this in as Twisted Metal is meant to be edgy and dark but isn't really where as this is the only game I have had to switch off as I couldn't cope with how fucked up it is, at some points you have to kill kids & babies not nice...

Still love this and its still stands up as a good game launch campaign. the whole thing is a retrospective look at a future was by one of the soldiers and they commissioned a diorama model which AKQA did a great interactive fly through.

I'm sure you've all seen this but its here just in case you haven't

This was an ARG that was massively successful for the launch of Halo 2.

WATCH THIS...Brilliant trailer, For a game but genius, everything from the narrative to the camera work to the score. Can we do one of these please...