However, the ways in which the interviewees have used the camera phone to increase intimacy with media technology, to present themselves, to capture a moment of everyday life, to share the experiences of photography and seeing, and to pursue pleasure, suggest that these women are not the mere owners of camera phones, but performers who create various cultural meanings. They develop a more intimate relationship with technology, challenge the conventions of gaze, give meaning to what is taken, and circulate their own expressions. These processes of cultural meaning-making neither directly subvert the existing gendered system, get away from the context of commercialism, nor constitute a feminist mobilisation. However, the uses of the camera phone seem to affect, to some degree, women’s receptiveness to new media technology, and the ways in which they present themselves and have relations with others. With the camera phone, women have another tool that will help them to be cultural producers.