Stefan Wolpers's List: facebook Deals

A test version of the new Facebook Deals product will launch shortly, as has been reported and assumed for some time.
NetworkEffect spoke to Facebook and people familiar with Facebook’s plans about how the program will work, and what will differentiate it from daily-deal market leaders Groupon and LivingSocial.

How To Set Up A Facebook Deal For Your Business – Do It TODAY!!!

Momentus Media has jumped into the Deals arena with the launch of insto.re, an application that creates coupons to get people to “like” a Facebook page.So far, the application has no visible fees for page administrators, who can create their own coupons by going to the web address insto.re.The site connects to your Facebook profile to obtain your page(s) and if you have more than one, asks you which one you wish to promote.

01/25/2010 Press Release - Inmar reported today that annual coupon use is on the rise for the first time since 1992 and coupon distribution hit the highest level recorded since the company began tracking trends in 1988.  For the first time in 17 years, consumers used more coupons than they did the year before, with 3.3 billion consumer packaged goods coupons redeemed, an explosive 27% increase over the 2.6 billion redeemed in 2008. The rise in coupon use started in October of 2008, coinciding with news of the U.S. financial crisis.  That has led to five consecutive quarters of double-digit growth (based on percentage change from the same period of the previous year).

Yesterday Facebook changed the game for businesses who maintain physical presences across the country with the release of Facebook Deals. Suddenly, Facebook users have a reason to check-in to places. For those business owners who aren’t clear on what opportunities Facebook Deals provides, here’s a comprehensive guide.

So yes, there’s definitely a billion-dollar hyper-local ad market but the right way to see it is there’s a $15,000 local ad market. There’s a whole bunch of many, many small markets. The whole idea of many companies or people is to get 1% of a giant number, but local doesn’t work that way. It’s 100 markets of all varying sizes. Given that you don’t have Facebook’s traffic on your site nor do you have salespeople in all those regions, how are you going to do it? And the answer I get from all the people who pitch me is “I’ll just build a fantastic platform and they’ll all come to me.” Which won’t happen.