You’ll hear me gabber on about a niche all the time these days. Thing is, a niche is one of the keys to unlocking all the money locked in the future of journalism. Niche is the future.
To Edit or not to Edit that is the question.
Do you need to edit community submitted content in your hyperlocal newspaper? This has been a question that I have been faced with several times over the past four years of running LocalsGuide.com. It’s actually driven many folks primarily the Type A folks a bit crazy as I do not choose to edit content which I receive from the community and then reprint in LocalsGuide…. and here is why.
Much of what we write these days is for publication electronically in some form. Email, text messages, Twitter, social network walls, blog posts, web pages, you name it, we’re writing it.
Carta hat die 25 meist-geflatterten deutschsprachigen Textbeiträge im Juni zusammengestellt.
With the publishing of yesterday’s article, the five-part series on hyperlocal blog SEO is complete. In the series, I spoke about the importance of internal linking — providing links on your blog to other content on your blog. I also talked about making it easy for others to link to your content. So, assuming most people won’t want to link to five separate articles, here’s a recap of the series in one post that I think others will be more likely to link to.
Demand-Media-Klon: Wiegehtdas.tv
Mit dem sogenannten User Generated Content kennt sich Andre Zalbertus aus: Er hat mit billig produziertem Inhalt von Bürgerreportern seine Lokalsender-Kette Center.tv aufgebaut. Jetzt hat sich der Medienunternehmer die Inhalte-Industrie im Internet vorgenommen. Dazu kopiert Zalbertus den Videobereich eHow.com der US-Erfolgsplattform Demand Media und nennt sie – wenig überraschend: Wiegehtdas.tv. Der Dienst produziert passende Inhalte für Suchbegriffe, die bei Google besonders gefragt sind.
TWITZIP: TWITTER’S UNOFFICIAL HYPERLOCAL NEWS NETWORK
5 Mistakes That Make Local Blogs Fail
Note: This is currently a work in progress, but the areas that do have content contain very useful guidelines for new Groupon writers.
Strategies to Achieve Groupon Voice
Narrative Point of ViewTaboos that Violate Groupon Voice
Humor TaboosTraditional marketing cliches and crutches to avoidOther Selling Points / Details Section TaboosOffensive Taboos
Groupon Thesaurus
This week Orkney Today announced it was closing. The paper, which served the small islands of Orkney just off the Scottish coast, was -- like countless other local papers -- battling against declining circulation and disappearing ad revenues. "Orkney Media Group management and the newspaper's excellent staff have tried a number of initiatives to reverse the fortunes of the newspaper," the paper reported, "but to no avail."
What Hyper-Local News Sites Can Learn From SB Nation
The 2010 G20 summit in Toronto marked the first time the Canadian Broadcasting Corporation collaborated with citizen journalists on a large and integrated scale.
In the lead up to the event, we noticed our online community was passionate about the topic. As a public broadcaster, we saw it as a perfect opportunity to tap into that conversation and encourage members of our wider online community to share their perspectives and reflect them back to the rest of the country.
It appears the Cincinnati Enquirer is about to take yet another step along the scale of social media innovation by a traditional media member to help increase reader loyalty, advertiser commitment and continued relevance in their market despite the industry trends plaguing most of their brethren. I stumbled across a new location-based service application doing some research in the iTunes App Store called Porkappolis (iTunes link)– a hyper-local, location-based service focused on the Cincinnati/Northern Kentucky market. The author of the app? Enquirer Media.