The cutthroat inbox of your standard consumer roils with marketing messages, competitive subject lines, and scores of attention-seeking emails. With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for business communication. So how does the signal separate itself from the noise?
Despite the hype that inevitably clings to the newfangled, however, it’s relatively antique tech that appears to be far more important for selling stuff online. A new report from marketing data outfit Custora found that over the past four years, online retailers have quadrupled the rate of customers acquired through email to nearly 7 percent.
Facebook over that same period barely registers as a way to make a sale, and the tiny percentage of people who do connect and buy over Facebook has stayed flat. Twitter, meanwhile, doesn’t register at all. By far the most popular way to get customers was “organic search,” according to the report, followed by “cost per click” ads (in both cases, read: Google).
So why isn't anyone doing it? Well, it's not that nobody is doing it (otherwise we wouldn't have much of a blog post on our hands) ... it's just not being done as often or as well as it could be. I mean, I think we've all received the email that seems to be relying on "Hi [$$FIRSTNAME$$]" to totally nail it with email personalization. Alas, first name alone just isn't cutting it these days.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34146/7-Excellent-Examples-of-Email-Personalization-in-Action.aspx#ixzz2KCJzD43w
How often do you think about junk mail? Probably not too often, because there's a folder in your email that thinks about it for you, right?
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34099/The-Anatomy-of-an-Awful-Marketing-Email.aspx#ixzz2JOgFy9SB
As an email marketer, does it ever feel like it's impossible to make your readers and their inboxes happy?
There are so many different factors to consider -- subject line, optimization, alt text, unsubscribe options, message copy, design -- it seems like almost every email is going to get sent with at least one fatal error.
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By now, most marketers understand the importance of email to their overall marketing strategy and recognize that it's not dying in the wake of other emerging marketing tactics like social media. But while most marketers realize that email is here to stay, unfortunately, that doesn't exactly mean certain email marketing best practices have caught on. Segmentation is one such best practices. Segmenting your communications can improve your email marketing campaigns by leaps and bounds (read on -- we have the data to prove it!).
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Email Delivery. Simplified.
SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.
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With all the sexiness oozing out of social media it might seem insane to write about email. It’s been relegated to the “OMG that cesspool of spam that no one cares about because everyone is using Google Wave and Facebook!”
I send approximately 20 to 50 cold emails a week. I’ve been doing this as a core part of my job function for roughly the past ten years. I’ve always been responsible for generating partnerships or revenue as all or part of my job responsibilities, and I’ve found nothing converts as consistently and powerfully as cold emails.
Email is a bit of a special medium. Most people have got an email address that is unique to them, which makes it more in common with a mobile phone number than a postal address.
An email address is individual (most of the time) and it can be linked closely to the customer lifecycle using response data alongside RFM data.
If email seems a little old school to you, you’re right. Email turns 40 this year, and it’s being outpaced by texting, instant messaging and Facebook messaging. As Facebook CEO Mark Zuckerberg pointed out last year, email is too much of a “cognitive load” for younger people.
How often do you open your mailbox, grab the pile of unsolicited mail and throw it in the trash? Probably a million times. How often do you pause to think you might have unintentionally thrown out non-spam? Probably a lot fewer times. Get ready for the same type of experience online.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/9128/A-7-Step-Guide-to-Email-Deliverability.aspx#ixzz1CgyTVDIv