One of the challenges of selling to new customers cheap is that you might end up with a price shopper, someone who is always cheap, someone who will never convert into the kind of customer your high margin business needs to survive.
Gamification, or using game mechanics in non-game applications, is the new black.
It has become fashionable as game designers turn their talents from creating fun games to creating fun web sites and other cool experiences for major brands.
Choosing an eCommerce platform can be a terribly frustrating experience because of the options and packages available, the misinformation, the pushy sales reps, the time and money investment, and so on. I want to talk about this decision because of this experience, but I don't plan on making any platform recommendations. No, no. That's really up to you and the resources available to you. But I'm happy to give you a rundown of the SEO elements you'll want to consider in your decision making process.
Modern women dream of the day when they can buy a super cute dress or practical pair of pants online that will fit perfectly on arrival.
That day is not yet here, but two new products from Zugara and FaceCake Marketing, presented at the DEMO Spring conference, combine augmented reality with online shopping, hoping to take womankind one giant visual leap forward. Regrettably, they also fall short of that mission.
Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.
After concluding that well-written, well-punctuated, grammatical reviews increased sales, Zappos hired the Amazon Mechanical Turk to proofread the reviews on its site, correcting errors without changing the content of the reviews. They claim to have seen a "substantial" revenue increase as a result.
If your cart abandonment rate is, say, 58% – where do you start to fix the problem?Many marketers would jump in with optimizing the checkout process by reducing steps, slicing and dicing form fields, changing button colors and adding security badges.
Social Proof als Hebel für mehr Konversion
Today I presented at Internet World about “Advanced SEO for ecommerce sites”.
Studie identifiziert e-Commerce-Trends für 2011
This is a list of resources I’ve collected so far regarding digital currencies, financial cryptography and related subjects. If you’ve only heard of Bitcoin and would like to see what else is out there, this is a good place to start. If you think something’s missing, feel free to leave a comment or contact me, I plan to update this list as new material pops up.
The last half-decade has been marked by financial innovation. Online savings accounts made the interest rates offered by mega-banks look paltry. Peer-to-peer lending companies brought the opportunity to invest in consumer credit to the individual investor and now an open-source project has created an entirely new currency—the Bitcoin.
According to new research out from eMarketer and the E-tailing Group, tablet owners have overtaken smartphone owners in terms of mobile commerce.One in 10 tablet owners reported using their device for browsing or buying online every day, vs. 6% of smartphone owners. They also made more purchases. Nearly one in four had made at least six purchases in the past six months, compared with 15% of smartphone users who had done the same.
Shopping on the iPad is more convenient than using her laptop in bed, Ms. Sara said, and easier than scrolling through tiny images on her phone while waiting in the car for her children.
A couple of new start-ups have appeared that we think embody the shape of things to come in the group-buy space. First, a site that focuses on a specific industry vertical; a new B2B group-buy site for office workers and office managers called MarketSharing.
"At a company like Zalando we don't have a marketing budget. We just say: We are willing to acquire a customer for price x."
Get your own online store page
Wazala allows you to visually create your own online store page with your own logo, background and color option. get our default wazala url or get your own domain name mapped to your store.
Works with your current website
Wazala can be added to any website or blog and even Facebook. Use our button or your own custom design to open the store as an overlay inside your website or directly embed the store inside any page on your site
No need to learn HTML or CSS
Unlike most ecommerce shopping carts and stores, you don't need to be a web guru to use Wazala. Paste a few lines of text into your website and you're off and running in minutes.
We’ve put together a compelling list of ways you can improve your landing pages and conversions. These tips are easy to implement and, more importantly, can start improving your results immediately.