Legal brief of the Protection of Personal Information Bill, 2009
In social networks, people can increase their defenses against identification by adopting tight privacy controls on information in personal profiles. Yet an individual's actions, researchers say, are rarely enough to protect privacy in the interconnected world of the Internet. The FTC is worried that rules to protect privacy have not kept up with technology. The FTC and Congress are weighing steps like tighter industry requirements and the creation of a "do not track" list, similar to the federal "do not call" list, to stop online monitoring.
In a class project at the Massachusetts Institute of Technology that received some attention last year, Carter Jernigan and Behram Mistree analyzed more than 4,000 Facebook profiles of students, including links to friends who said they were gay. The pair was able to predict, with 78 percent accuracy, whether a profile belonged to a gay male.
So far, this type of powerful data mining, which relies on sophisticated statistical correlations, is mostly in the realm of university researchers, not identity thieves and marketers.
You may not disclose personal information, but your online friends and colleagues may do it for you, referring to your school or employer, gender, location and interests. Patterns of social communication, researchers say, are revealing.
“Personal privacy is no longer an individual thing,” said Harold Abelson, the computer science professor at M.I.T. “In today’s online world, what your mother told you is true, only more so: people really can judge you by your friends.”