– Sofialisse –'s List: Responsive webdesign

• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.
• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.
• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.
• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.
• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.
• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.
• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.
• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.
• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.
• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.
• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.
• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.
• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.
• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.
• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.
• Wireframing
   - Static wireframes. This is something I feel we need to get away from. There’s nothing from stopping talented UX designers from designing these flexible systems in the browser itself. Because UX typically happens before development, this step in the process is crucial for client and team education. Establishing the grid system on paper to get the concept and flow down is great, but I’m a strong proponent of moving into the real environment as soon as humanly possible.

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• A large number of sites rely on advertising for revenue.
• • Web advertising is a whole other industry.
   
  • Ad units are fixed, standardised sizes.
• They are commissioned, sold and created on the basis of their size and position on the page
• Many ads are rich
• many of these websites will benefit from a responsive web design approach.
• Because of the inherent reuse of advertising colatoral
• The Internet Advertising Bureau has been documenting emerging standards in web advertising for years now.
• or example, a sales teams basically have a page ‘template’ with ad slots.
• The sales team then proceeds in selling the slots to advertisers who in turn provide the ‘creative’.
• A sales team need a simple model in order to sell ads: a template with slots and a list of ads that can go in then. Now, let’s introduce Responsive Web Design into this.
• Let’s say, you have the minimum amount of break-points: desktop, tablet and small screen. A sales team has a template with Slot A (the primary slot) that accommodates a Leaderboard for the desktop. But then that changes to a MMU for tablet. And changes again to a thin banner for small screen. A sales person has to understand they’re selling ONE slot for this.
• Increasingly, ad units are not confined by their pixel borders.
• So now the advertiser has to produce three times the amount of complex creative for the same, single ad slot?
• Those are some of the practical logistical things I can think of to challenge the notion that you can just ‘serve a different ad for each break point’. It’s just not that simple when millions of dollars are at stake.
• The good news is, this is a problem a few in the industry are seeing as an opportunity.
• Firstly, I’d sell slot ‘packages’ rather than single slots.
• Complex ads such as flyouts and takeovers would require much more thought and change.
• for me, the biggest barrier to this change – it’s cultural and not technical, that requires a lot of explaining
• the one thing that is plainly lacking at the moment is demand. I’d go one step further and say that the thing that’s missing is benefit. If the benefit can be clearly shown to advertisers and websites — in terms of an increase in penetration, reach, and ultimately, revenue, then we’ll start to see some movement.

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