– Sofialisse –'s List: Guidelines, Style Guides

• Breaking this down into actionable goals, Lufthansa wanted to maintain a client service that was consistently high quality by unifying the experience.
• So we discussed Lufthansa’s challenges and goals²⁵ already. Now, what approach did we take to make it all work? It took us a number of steps: it wasn’t enough to just create a style guide and build a pattern library. We also had to ensure that they would be applied properly, and that maintenance wouldn’t become a nightmare in a few months.
• the collaboration between these numerous agencies has left its traces: A ton of creative material was lying around somewhere (on internal or external platforms), undiscovered and, therefore, unused. The next step, then, was to foster transparency.
• take ownership not just of the result, but of the creative process.
• collect existing style guides first.
• review those guidelines in order to consolidate and close gaps.
• apply the guidelines to existing design projects.
• First, all UI elements were collected from screenshots of the website, various apps, email and other digital channels.
• these patterns were discussed, compared and structured.
• Once the structure was defined, it was time to create an interactive UI library and document all of the patterns.

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