LA JOLLA, Calif.--(BUSINESS WIRE)--June 16, 1999--

Stephen Corey, president of La Jolla Fresh Squeezed Coffee Co Inc.  (OTCBB:LJCC) announced today that he has hired Kurt Toneys as its new chief executive officer.  

Toneys will also be  appointed to the company's Board of Directors.

Corey stated: "La Jolla Coffee Co Inc., formerly Stephen's Coffee Co. Inc.,  has made tremendous strides over the past years in increasing awareness and  credibility of its cold-brewed coffee extracts and cold coffee beverages. My  family recipe handed down for generations, creates coffee that is very rich,  luscious and tastes more like coffee actually smells. The unique brewing  technology removes up to 60% of the harsh acids and oils which tend to make  conventional coffee bitter."

"La Jolla Coffee has now reached the point in its development where it is  able to bring exceptionally qualified executives aboard, making the transition  from a development stage company to an operational company," said Corey.

Toneys who was  previously the president of Polar Pacific Inc. and partner in Charles  DuPont&Co, a private Investment Banking firm, is ideally qualified to act as  CEO by way of industry  background. Toneys adds  21 years of experience in investment banking as an advisor and principal. He  assisted in the equity financing of over $500,000,000 in transactions.

"I am very exited, creating the first international brand premium grade,  cold-brewed coffee beverage," stated Toneys yesterday. "The  specialty coffee industry has grown from $1.3 billion in 1993 to over $4 billion  in 1998."

The company moved its headquarters from a 1600 square foot facility to a  nearly 6,000 square foot office building including a high tech Lab.

The firm wishes to inform its investors as well of a change to its stock  listing symbol. The new  symbol (OTCBB:LJCC) replaces the symbol NWFM.

This press release contains forward-looking statements. Such statements refer  to the company's beliefs and expectations. Forward-looking statements are  subject to certain risks and uncertainties that could cause actual results to  differ materially from those described. Such uncertainties include, but are not  limited to, the timely completion of new products, as well as  general conditions in the company's markets.