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Sandra Rivera's List: WMST6903 Consumer society
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Apple advertising, for instance, doesn’t mention how good their computers are. Instead, they give you examples of the sort of people who purchase those computers. The idea is to encourage you to say, “Yeah, I’m not some stuffy, conservative nerd. I have taste and talent and took art classes in college.”
Are Apple computers better than Microsoft-based computers? Is one better than the other when looked at empirically, based on data and analysis and testing and objective comparisons?
It doesn’t matter.
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Apr 18, 10
It was the prizewinning Pennsylvania architect Peter Bohlin, stopping by to kick the tires on his little creation, which he first sketched for Apple chairman Steve Jobs using one of his ever-present Itoya pencils. Told that tourists had photographed it with their iPhones, Bohlin chuckled and said, "I hear that happens a lot."
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A little over half the women surveyed by mobile phone purveyor Phones4U, 54 per cent, said they’d be more likely to give their digits and date an iPhone owner than a non-iPhone owner. (Though it appears the 46% of females unswayed by Apple devices may be more street smart, see below).
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31% of the U.S. teens surveyed planned to buy an iPhone in the next six months, up from 22% last fall and nearly double the 16% who wanted one a year ago.
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"We believe that the teen demographic is a critical component of long-term growth in the digital music and mobile markets,"
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May 02, 10
At the risk of over-generalizing and creating unfair stereotypes of smart phone owners, a recent Retrevo Gadgetology study asked smartphone owners all kinds of questions about lifestyle, demographics, and how they use their gadgets. Some questions were more on the personal side like what makes a person attractive while other questions were more about things like how often they check in with Facebook or Twitter. What emerged were some pretty clear and amusing differences between iPhone and BlackBerry owners.
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study found men prefer BlackBerries and women prefer iPhones.
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iPhone owners said they find cool gadgets, “most attractive,” about a person, in fact, three times more than they find a college degree attractive.
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What I would say is that the brand and the qualities of a product are one and the same. The way a smart company like Apple approaches product development is intimately tied into their strong brand. The Ipod is a physical manifestation of Apple's brand-cool, simple design, quality, and innovative technology. If Apple made a toothbrush or a bicycle, i would expect it to be much the same. I agree with you, giving marketing all the credit for Ipod's success among the young and hip is wrongheaded. But Apple, and Ipod's, success is totally based on a strong brand. In my opinion, most companies handle product development and branding completely seperately, and that is entirely the wrong approach. (Good examples of this are Detroit automakers.) In the case of marketing to subcultures, this creates the phenomena we see of a "hip costume" being wrapped around a product that has not necessarily been designed with the subculture in mind, and then falling flat when it tries to get credibility.
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ACU's innovative, diverse learning environment attracts about 4,700 students from nearly every state and 60 nations to its beautiful 200-acre Texas campus. Strong academic programs include business, pre-med, theatre, physics, psychology, education and information technology.
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ShapeUp
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Worth every cent and more.
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it's free a
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I have mine synced with Google Calendar.
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May 02, 10
Why did Apple record its best-ever quarterly sales of the iPhone when the 'new' phone was six months old and it wasn't Christmas? Look east...
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Phone sales accounted for 40% of Apple's revenue.
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May 02, 10
Abilene Christian University made headlines in February when it announced it would be the first university to provide an iPhone or iPod Touch device to all incoming Freshmen. The school’s chief information office and director of re-engineering had a chance to defend the gutsy move, but — despite the plan’s cool-factor — it’s still destined for failure.
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Abilene Christian University made headlines in February when it announced it would be the first university to provide an iPhone or iPod Touch device to all incoming Freshmen.
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But the device was never meant to take on the needs of today’s university student.
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iPhone users are are young (half under 30), tech savvy and, besides telephony, primarily use the device for e-mail, texting, and Web browsing.
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(Credit: Rubicon Consulting)
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