55 items | 3 visits
Collection of links and resources useful to Digital Media division at Canada Wide Media Limited.
Updated on May 20, 10
Created on Jun 22, 09
Category: Computers & Internet
URL:
Great overview of term "foreverism" plus great collection of tweets from brands on Twitter
Ballmer predicts that all traditional media will be online in 10 years
For media businesses to successfully evolve they must provide the right combination of context and relevance to make a compelling online proposition for consumers, according to Ballmer.
"There are problems with digital advertising. Start with content and the website environment and [ask] is it suitable for advertising. [That] question is somewhat in the balance as we move forward," he said.
The old approach of simply trying to replicate a print newspaper online is doomed to fail, Ballmer added.
Hearst CMO talks ways to lure advertisers: larger mags, higher production values, adapting one ad across several mags
Does your website play nice with screen readers? Can a user override your style sheet with a more accessible one and still see everything your website has to offer? Would another Web developer be embarrassed if they saw your code? If your website is standards-compliant, you could more confidently answer these questions.
Interesting questions asked about whether book (or mag) publishers should work on their own branding, along with their products.
Conde Nast will shut down one of its web-only brands, Men.Style.com, when it gives two of its titles, GQ and Details, their own websites in October.
Excellent article from Alfred Hermida on how journalists are to adapt to new and changing digital media requirements.
Excellent summary of debate over online paywalls, including factors to consider in deciding whether or not to use them.
A most excellent example of how Twitter can drive readership to a website or to a mag -- Time's health.com
55 items | 3 visits
Collection of links and resources useful to Digital Media division at Canada Wide Media Limited.
Updated on May 20, 10
Created on Jun 22, 09
Category: Computers & Internet
URL: