ron salaj's List: digital activism & campaigning

• At first, the Kremlin’s social media team simply copied whatever the Russian opposition did online. If Putin’s rivals criticized him with hashtags, Putin’s people would respond instantly with hashtags targeting Alexey Navalny, Russia’s most prominent opposition leader. When this method of retaliation proved too obvious and primitive, the Kremlin’s social media team moved on to other tactics.

   

  They tried spamming social media with “bot” accounts, though networks like Twitter were quick to recognize it and intervene. The Kremlin’s team then turned to its activists in the regions, outside Moscow and St. Petersburg, whom they’d largely overlooked in the past. Now they recruited these people to serve as living, breathing bots. Imagine it: young men and women across Russia enlisted to do nothing but promote trending topics on Twitter and troll the liberal media on Facebook.
• My contact at Twitter has indicated to me that they’re powerless to intervene against such accounts, as it is indeed real people running them. The workaround to a bot army, the Kremlin has discovered, is a troll army.
• According to my sources, there are currently 10 different advertising agencies working for the Kremlin. These contracts are secret, and the firms are careful to maintain other, non-political clients.
• It seems like a joke, but thousands of hired bloggers “go to work” every day, writing online about Vladimir Putin’s greatness and the decay of the West. They’re on Facebook, Twitter, news sites, and anywhere else the Kremlin feels threatened and outnumbered. Fresh instructions arrive every day in emails, specifying what to say and where to post it, all with the aim of bolstering Putin’s presidency amidst war and economic crisis.
• The system works like this: trolls flood a comments section with scripted complaints against the West or the liberal opposition, and the state-run media then reports these comments as “bloggers’ outrage,” fueling further conversations online, building what becomes an organic/artificial mix. In this way, Putin’s team is able to impose its agenda even on the Russian Internet’s liberal ghetto.
• Based on the success of this model in Russia, the Kremlin is now investing heavily in “exporting” it to social media popular in Europe and the United States.

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