85 items | 1 visits
For Adrienne's recommended site from "Fundamentals of Public Relations"
Updated on Apr 28, 11
Created on Feb 23, 11
Category: Schools & Education
URL:
Ron McKee's List: PR and Social Media (GVSU CAP220)
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Feb 23, 11
"Klout is the new Groupon."
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Feb 28, 11
Great example of design posted by Adrienne on Bb
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Feb 28, 11
A How-To article posted by Andrienne on Bb for CAP220
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Feb 28, 11
post for PR class in March
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Mar 02, 11
Consumer protection
identifies online sales specials -
Mar 02, 11
acebook unveiled yesterday a much-needed revamp of Pages that give admins the flexibility, and, more importantly, visibility to interact with the social web in the name of the fanpage they represent. Here’s what it should mean for all you admins flying the flag for multiple fanpages.
Streamlined identity. -
Mar 02, 11
A recent article in the Economist reported that the best response to inaccurate online rumours was to ignore them, and instead communicate a barrage of good news. This, the article contends, is the best form of issues management.
I only half agree.
Certainly, building a positive perception based on a strong and compelling corporate narrative should be the priority for any business which values its reputation. Brands such as Virgin, Apple and Tesco have consistently communicated their vision and values to their stakeholders. -
Mar 02, 11
Rather than release a blanket statement across multiple channels, Toyota is actively engaging with their community at a town hall level to deliver honest, straight-forward answers. A great example of the importance of having a crisis plan in place and an even better example of the evolving world of customer care and consumer engagement.
Toyota dealers - how have you been communicating with customers and citizens on a local level within your community? Is social media or digital communications part of your strategy? -
Mar 02, 11
blog look up site on references to this article
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Mar 02, 11
wo years ago, I wrote "Online Reputation Management Requires Cabinet War Rooms." In the post, I asked, "Is your company prepared for the inevitable crisis to come?" Today, one of the most important lessons learned from the BP oil spill, Toyota recall, and Goldman Sachs fraud charges is just how few companies are prepared for a crisis.
So, why aren't more companies prepared?
Although crisis events are unpredictable, they are not unexpected. During the next five years, 83 percent of companies will face a crisis that will negatively impact their share price by 20 to 30 percent, according to Oxford-Metrica. -
Mar 02, 11
TOYOTA FACES REFUND CLAIMS
March 22, 2010 | Author praveen
After a massive global recall, the Japanese car giant ‘Toyota’ is yet again feeling the heat with the car owners demanding for full refund of their cars. Adding to the already grief ridden recall saga, Toyota invited loads of criticisms followed by legal battles ever since the revelations of their car’s tendency to accelerate out of control. The technical glitch seems too hot to handle for Toyota, and now the customers are out of control. -
Mar 02, 11
In the world of Twitter, a user’s influence is always judged by the amount of followers he or she has.
uSocial.net say Twitter is worth big dollars.
FOR IMMEDIATE RELEASE
PRLog (Press Release) – May 16, 2009 – In the world of Twitter, a user’s influence is always judged by the amount of followers he or she has. For many individuals a large follower base is used for no other reason other than to boost their ego, however for many businesses a big number means big dollars.
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Mar 02, 11
see other links at bottom of this artilcle printed already
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