8 items | 16 visits
All about the sales through television (drtv).
Updated on Nov 12, 08
Created on Jul 26, 08
Category: Others
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General News about DRTV in USA
News and Companies
DRTV Basics
DRTV is an all-inclusive term that describes anything marketed directly over television, with prominent display of a toll-free number and/or internet address, asking the consumer to take specific action leading to or making a product sale.
DRTV means Direct Response Television. DRTV is defined as media activity that permits or requests consumers to directly respond to the advertiser.
WHO WE ARE\nKoeppel Direct is a world-class direct response television media buying agency specializing in Multi-Channel Direct Response Television - DRTV, online direct response, radio direct response and print direct response campaign management. We generate increased results, immediately and long-term.
DRTV in China
All sites related to DRTV in China. Companies, News etc.
Is China relevant to you as a direct marketer? Though most will say "yes" because China has been a leading low-cost supplier of consumer products in recent years, only a few can say with confidence that they are ready to enter the Chinese market.
The Chinese government slammed the direct response television industry in August 2006 when it banned a few categories of infomercials indefinitely. These include DRTV programs for weight-loss products, height improvements gear and breast-enhancement products. While similar measures have been seen before, this time the impact is both deep and widespread.
Good news site about direkt marketing
China is on the verge of becoming a significant direct marketing market, as proved by Reader's Digest and other new market entrants this year. Current trends are bringing opportunities worth monitoring.
8 items | 16 visits
All about the sales through television (drtv).
Updated on Nov 12, 08
Created on Jul 26, 08
Category: Others
URL: