Market watcher Gartner Inc. estimates that Xilinx Inc. and Altera Corp. together accounted for nearly 87 percent of the programmable logic market in 2008 (holding 51.2 percent and 35.5 percent, respectively).
wo smaller but well-established players, Actel Corp. and Lattice Semiconductor Corp., each held about 6 percent
startups need to demonstrate clear and compelling technology advantages
stability and familiarity
Nobody in his right mind would want to be in a price war with those two companies, with all of the money they have," he said.