30 items | 1 visits
Tips, tools, ideas and best practices on using social media
Updated on Jul 09, 12
Created on Dec 05, 11
Category: Computers & Internet
URL:
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Handy: 10 changes to Facebook you need to know http://t.co/c2xm4rBt via @zite
Cover Photo measures 851 x 315 px
Updated my blog post on NPR Ethics Handbook to add tweets from @jayrosen_nyu & @acarvin: http://t.co/N1TGrKJZ
• Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
• Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting "send" on a retweet.
• Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
• Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
• Keep it to yourself: The clichéd "sandwich" tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
• Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as "lame."
• Don't whine: Negative sentiments and complaints were disliked.
• Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
30 items | 1 visits
Tips, tools, ideas and best practices on using social media
Updated on Jul 09, 12
Created on Dec 05, 11
Category: Computers & Internet
URL: