However, he added, “As we started working with customers around what they were looking for in their overall cloud environment, we did hear the signal loud and clear that the AWS design pattern is incredibly relevant to them.” Often times, he explained, that means either hoping to bring an application into a private cloud from Amazon or perhaps moving an application from a private cloud into Amazon.
Hilf thinks vendors targeting enterprise customers need to make sure they’re selling enterprise what they actually want and need, rather than what’s technologically awesome. “Our approach, from their feedback, is to take an application-down approach, rather than an infrastructure-up approach,” he said. “How do we think about a cloud environment that helps an application at all parts of its lifecycle, not just giving them the ability to spin up compute instances or virtual machines as fast as possible.”