A senior recruitment manager with a leading media company said, traditionally, verification checks are done by calling up previous employers. “But checking their online reputations is important,” she admitted, “because when he/she is working for your company, you’d want to make sure that the person is not breaching confidentiality clauses by sharing too much about the company.”
The digital footprint is therefore emerging as a double-edged sword. It isn’t just job-hunters who need to be careful, but the prospective employers, too.
On online forums, blogs and travelogues, internet users share experiences. This is why product review websites such as Mouthshut.com, which carry corporate blogs where consumers can directly interact with organisations, write product reviews. In candid posts, brand reputation can be marred easily.
- Levy Rivers on 2008-03-03