Bubble Yum was the first soft bubble gum to hit the market, making its debut in 1976. It was an instant success and sales of the candy quickly soared.
Bubble Yum was introduced by Life Savers in 1975. It is regarded as the first soft bubble gum to hit the market. As Dubble Bubble gumballs were the popular gum at the time, consumers found this new form of soft bubble gum to be quite different.