Intro
what is design thinking ?
Define: What is it ?
12:01 - its one approach to innovation\n
16:30 - Stop
Describe: Why is it worth knowing ? What can it do ?
6:29 - P&G
11:55 - stop
Explain : Design thinking in action - how it works
1. Prada
2. Virtual Wallet
3. Kaiser Permanente
Case 1 - Prada
How technology can lift experiences
IDEO's case - narrative before the video
Counterpoint - what happened after by Alexander Grundsteidl, Lead Interaction Designer and part of the IDEO Team for the Prada Project
Case 2 : Virtual Wallet
Hi definition view of money for Gen Y
Case 3 : Kaiser Permanente
Design thinking applied to service experiences. Are we that far off ? Why not try it here ?
How might we spark design thinking inside SAP ?
Personal Favorites
curated selection of links related to design thinking - includes experience design, service design, interaction design, rapid prototyping, technology curation
With roughly 44% of the market, you'd think they could make a few more bucks than Apple, which holds just about 10% of the market, depending on whose numbers you believe.
The difference may be accounted for in Apple's vertical sales model and its posh brand image. Apple just opened its 277th store in the concourse of the Louvre art museum in Paris.
sketching and interaction design by mark baskinger, prof. school of design - carnegie mellon u