Ralph Paglia's List: Automotive Social Media

The purpose of this ADM Professional Community Forum discussion is to serve as a "Living Document" based on the specific objectives around defining what a comprehensive "Automotive Social Media Marketing Strategy" for a car dealer should either include or consider. Vastly expanded since originally being posted with extensive social media video marketing resources, embedded how-to videos and file attachments...

“Dealers participating in the early pilot program gave us tremendous feedback about its success, so we’re excited to open up this opportunity to all dealers across the country who are ready to support the needs of Edmunds’ in-market consumers,” said Edmunds.com Sr. Vice President Donna Sechrist. “Matching up used-car shoppers with local dealers is another example of how Edmunds.com is continuing to expand the ways that buyers and car dealers can connect easily and efficiently.”

The used car tool allows shoppers to browse vehicles in their markets by selecting preferences across several critical categories such as make and model, mileage, model year and price. Shoppers can further narrow vehicles by identifying special features, colors and trim levels. Local-area results are then presented to the shopper together with the listing dealer’s email and phone number.

DETROIT September 7, 2011 Ralph Paglia, Vice President of Digital at Tier10 Marketing, is sharing with automotive dealers and managers his insights on guerrilla marketing and competitive conquest advertising strategies for the web. With today's technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition's customers away from them.

There is only a limited number of car dealers that will put in place the disciplines that will create a complete set of digital assets that work in harmony to convert. This is not a project that a dealer can do without help from marketing professionals.

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Ralph Paglia
Ralph Paglia Explores Web Jungle for Ways to Sell More Cars!

* Added by Ralph Paglia on December 22, 2010 at 1:00pm
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In this clip, Ralph Paglia explains how he has explored the Web's Jungle of online opportunities to find Ninja Web Warrior Ways to Sell More Cars! These rare and exotic techniques will be shared with dealers who participate and attend the 4th Dealer Internet Battle Plan in Atalanta on January 18, 19 and 20, 2011 featuring Ralph Paglia, Jim Ziegler, Larry Bruce and Sean Stapleton. Car Dealers, General Managers, Internet Sales Managers, BDC Directors and Marketing Managers should Register online 24/7 at http://InternetBattlePlan.com or call 800.726.0510 during business hours to register by phone...

List of current Blog Articles published by the members of the Automotive Digital Marketing Professional Community.

Toyota's Swagger Wagon and the Sienna Minivan Viral Marketing Campaign has been a runaway success... How many extra Sienna sales will this video help generate?

Should dealers consider outsourcing their social media marketing tasks and monitoring? This article makes a strong case for dealers to do just that, and focus their time on being car dealers while leveraging the services of a professional social marketer who works at the dealer's direction and guidance.

Infographics thumbnails and links to high quality and resolution charts, illustrations and conceptual maps that portray the social media landscapes and interrelationships.

Automotive Social media marketing related sites, references and resources.