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Paula Hay's List: Viral Marketing
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May 02, 09
Fascinating -- the more effective a cure, the less people talk about it because they get better and move on. The less effective a cure, the more people talk about it because they're not better yet. Therefore snake oil cures spread virally while effective cures do not. What are the implications here for viral marketing?
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Feb 24, 09
Research on viral content sharing
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