At that time, as well, more than 6 million users were paying a $9.99 / £9.99 / €9.99 monthly subscription to use Spotify’s Premium tier.
The important fact to note is that for every new Spotify user, we increase the amount of revenue we receive and, in turn, the amount of royalties we pay out to the industry
Spotify’s Premium tier gives users unlimited music across all of their devices including smartphones, tablets and TVs. Users can also temporarily download songs to their devices for listening on subways or airplanes, play music at the highest quality and they are never shown advertisements. This tier costs $9.99 per month.
Spotify’s total revenue comprises money received from advertising on the free tier and subscription payments on the premium tier.
Over the weekend, Radiohead's Thom Yorke and longtime producer Nigel Godrich launched one small strike against Spotify: they removed recent releases from the music streaming service to protest Spotify's business model and measly artist royalties.
While radio may not be core to Spotify's overall business, it is the centerpiece of the company's mobile-advertising business. In fact, the only free ad-supported service Spotify offers on mobile for its U.S. listeners is radio, even though Spotify's VP-North America Ad Sales Brian Benedik admitted that he gets "asked about mobile all the time."