Reading a new book that I love. Can't believe I waited so long to actually read it, but now I cannot put it down. It is called "
The New Influencers" by Paul Gillin. The book discusses the beginnings, trends and future of social media. It highlights how internet resources (blogs, podcasts, etc) are giving a voice and level of influence to the consumer, like never before in history. This shift has conventional companies scrambling to see how to use this in their favor. The rules of traditional media and PR have changed, shifting the power to those who just a few years ago, would never have had a voice, let alone a following.