18 items | 7 visits
peter freer's List: B2B marketing
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Jan 29, 10
"Messages delivered to small and medium lists had higher open and click-through rates than messages delivered to lists of 1,000 or more subscribers. "
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Use Permission Marketing To Build Repeat Business
Permission marketing boils down to asking your target market and web site visitors for their permission to send them something. Contests work well, but a regular flow of promotions can work better. A message suggesting a newsletter with new promotions or "early private notification" can be very effective.
One example could be "We provide new specials on a regular basis. Click here to join our emailing list to receive early private notification of our specials before they offered to the general public".
Permission marketing is a great way to build a database of interested visitors to your web site. Data mining is an important process to build future business.
Using Signature Files to Increase Web Site Traffic
A signature file is commonly referred to as an electronic business card. I receive hundreds of emails from hoteliers and only small fractions of them use a signature on their email. A signature file can be a good free method of directing traffic to your web site.
Developing a Link Strategy
With all the talk about search engine optimization, there seems to be little conversation about creating a good link strategy. Having a good link strategy is a very important part of SEO. When ranking your web site, several search engines consider the number and quality of in-bound links to rank your website.
Remember that in-bound quality links to your site are beneficial and out-bound links detract from your site’s popularity and site ranking with search engines. Developing an effective link strategy can boost site production considerably, but leave it to the experts; there are many pit-falls and penalties if it is done incorrectly.
Take Advantage of Google & Yahoo Local Search
Participating in local search is easy and free. Local search can help your banqueting and restaurant business. It also keeps your hotel near the top of search engine results.
Next Steps
The bottom-line is that Internet Marketing ties together the creative and technical aspects of the Internet, which includes site design, development, advertising, and sales. Internet marketing methods and strategies include a wide range of services such as: Search Engine Marketing, which includes SEO and pay-per-click advertising, display advertising, behavioral, e-mail, newsletter, and web press release marketing.
Yes, Internet marketing involves more than simply having a web site, but the Internet is still the most effective, least expensive way to expose your hotel to global traffic and new reservations.
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