108 items | 21 visits
Pedro Moore's List: Marketing Ideas
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- “Users are expensive and it costs $2 to $3 to acquire each one” – Rick THompson, former Chairman of Playdom, AllThingsD, October 10th, 2011
- On Kixeye the cost per acquisition is $4 – Social Games Summit, November 14, 2011
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Feb 16, 12
Build a game that speaks to the tribe
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Feb 17, 12
number of apps in app store
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Far too many developers are frightened by the big 300,000 number (total amount of apps in the Apple App Store) that’s being thrown around way to carelessly. To truly put this number into perspective, apps need to be looked at within their individual categories. Take a deep breath and realize that your app isn’t competing with all 300,000 available apps. In the games category for example, there are currently a total of 55,375 apps in Apple’s app store, 35,997 of which are free and 19,378 are paid. Educational based game make up a total of 7,474 games. Still nothing to sneeze at, but it does tip the odds of success slightly in your favor. Remember, it’s about creating added value, which by the way, doesn’t necessarily have to come in the form of more features.
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Jul 23, 12
This is your chance to use all the variations on keywords and phrases that you researched. When it comes to the Apple App Store the plurals and singular keywords are treated separately, so you may want to consider that if there’s a chance people will be searching in the plural. Also don’t just put generic keywords here. Think about other apps and themes that may be relevant. For instance, is your app a game that is similar to Angry Birds? Then maybe it’s worth using “Angry Birds” as a keyphrase here. Of course, you only have 100 characters to play around with, so use that space wisely.
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If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this.
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- transparency
- accessibility
- authenticity
- thought leadership
- advice
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Sep 14, 12
"e path to success is typically the combination of a high branching factor combined with a fast cycle time. If you don’t think deeply about the channels you are using for viral distribution, you risk prioritizing the wrong feature"
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