"The convergence of media and technology in a global culture is changing the way we learn about the
world and challenging the very foundations of education. No longer is it enough to be able to read the
printed word; children, youth, and adults need the ability to critically interpret the powerful images of a
multimedia culture. "
----------The format of learning media has expanded behind passive experiences and events. Its interactive and deeply reflective. One could almost say spiritual.
"Since the beginning of recorded history, the concept of literacy meant having the skill to interpret "squiggles" on a piece of paper as letters that when put together, formed words that conveyed meaning. Teaching young people to put the words together to understand (and in turn, express) ever more complex ideas became the goal of education as it evolved over the centuries. Communication is usually between human beings with face-to-face messages by using verbal and nonverbal symbols. The act of human communication began with a sender with a specific message that was transmitted, spoken or written, later it was received by an individual. In ancient times people used to communicate in this way. Rural life in the farms and mountains was the only lifestyle that existed for people (DeFleur and Dennis Everette, 1994). Modernization and new technologies facilitated movement and information in communities. This innovation included development of transportation, such as all weather roads and canals. Years later, the creation of the telegraph and the telephone changed the way people communicated. The Industrial Revolution began in the 1900s and the methods of communication between changed and made communication more advanced with the incorporation of newspapers, magazines, and radio (Grossberg, Wartella and Whitney, 1998). When the media literacy movement began in 1970, it was widely considered a waste of time. Why focus on ads, television, and movies, the thinking went, when what students really need is to learn the fundamental subjects at school? It is very important to explain the meaning of mass media and literacy and how mass media functions in the industry and our society (Considine, 2002). Mass media came to change the way people communicate in society. The newspaper came to change the way people knew about news. This medium became the main provider of serious information about political, social, and economical situation. The newspaper was also a local medium for audiences and advertisers. Magazines came to be incorporated into society as a complement of the newspaper. At the beginning, this medium had the
role to publish general information about health, education, politics, economy and sociology. Magazines like Forbes and Newsweek changed the conception of magazines, as they were an enterprise with good editorials (Ibid., 185-190).
Film and television introduced new images and sounds projected on screen. Today the film industry is well established and many companies have their own theaters. The production and export of films to foreign countries is very good business as is importing movies for viewing in the United States from other parts of the world. Television has been through the years the primary source of information and entertainment with programs of all categories: drama, comedy, suspense, and education. In addition, cable television created a revolution in broad electronic media. Cable in mass media broadcasts a wider perspective about television, because of the transmission of international programs.
This also changed the way people saw television and helped society become more cultural and have a broader perspective about the world (Ibid., 190-191). Computers have also changed the way people communicate. Previously people could only use telegraph and letters to send messages from one place to another. When computers and Internet were integrated in the world, chats and e-mail replaced the old methods of communication. These days, people know more about news, products, and services from the Internet. There are millions of web
pages and sites that provide the public with all kind of information (Ibid). Today, information about the world around us comes to us not only by words on a piece of paper but also, more and more, through the powerful images and sounds of our multimedia culture. From the clock radio that wakes us up in the morning until we fall asleep watching the late night talk show, we are exposed to hundreds-even thousands-of images and ideas from not only television but
also Web sites, movies, talk radio, magazine covers, e-mail, video games, music, cell phone messages, billboards, and more. Media no longer just shape our culture-they are our culture."
----------This whole segment reveals that Media Literacy is not a new concept. Its simply an evolved, expanded concept. Since the beginning of human civiliztion, media formats have been intertwined into our world. As such with a cycle, it was the right of the current individuals to educate and be educated on the matter of current Media Literacy states. The Media world of today Is extremely involved and complex. Leading to dynamic expressions and profound possibilities.
"mediated messages appear to be self-evident, in truth, they use a complex
audio/visual "language" that has its own rules (grammar)"
-----------The "Grammar" with mediated messages are complex compared to text base media.
"This research studies the effect of technology on media literacy and it deals with different aspects of media literacy, its revolution over centuries and characteristics of media literate people."
-------------Interesting how Media Literate people have characteristics only relate-able to their particular mix of current day media formats. Creatures, symbiotic with the world of information. The information reef of our ocean. The gigantic network structure under the sea. It's the environment, always shaping into other worlds. The habitat. People, the fish who must know it's tunnels and way to survive to the fullest.
"Traditional literacy instruction involved the use of textbooks, skills lessons, ability groups, numerous worksheets and workbook pages, as well as writing that only the teacher read. In contrast, literacy in the 21st century requires that children not only communicate with classroom peers, but also read e-books, receive and send e-mail, locate and evaluate online information, prepare reports with
presentation software, establish dialogue with learned individuals in other regions, and write for both a local and global community"
------------The expectations of our young students' success are global and media centric than ever before. There are layers of media literate skills involved to succeed in current curriculums.
"Technology promotes literacy by allowing students to present and reconfigure information in numerous ways-such as visually through images as well as nonlinearly (Smolin and Lawless 2003)."
-----------Video has been a strong format of Media education.
"The digital, connected community greatly impacts literacy learning in K-8 classrooms as more and more information is stored online. Consequently, instead of spending time in libraries preparing endless note cards, students use numerous online tools to search for information or collect data. Ask Jeeves for Kids, Yahooligans!, and Kids Click! are popular search engines expressly designed for children."
---------------The information online is a massive library tool for students. However, the use of such a public library requires the education to successfully understand, analyze, consume and produce. This is what Media Literacy intends to accomplish in today's schools.
"Formerly, children sought most of their information from parents and teachers; today students spend twice as much time learning from media resources each year (Quesada and Summers 1998)."
-----------Media sources are replacing parent's educational authority.
"Furthermore, children can compare and contrast information from different Web sites by creating a Venn diagram with online tools. The Internet can either reveal factual, substantive information for students or become "a gigantic electronic tabloid" (Goldsborough 1998, 32)."
-----------I like how this reflects the responsibility required to successfully traverse the web.
"Literacy in a Digital World:
Teaching and Learning in the Age of Information, Kathleen Tyner (1998)media education "expands literacy to include reading and writing through the use of new and emerging communication tools. It is learning that demands the critical, independent and creative use of information" (p. 196)."
"Partnership for 21st Century Skills (2003), "Students will spend all their
adult lives in a multi-tasking, multi-faceted, technology-driven, diverse, vibrant world-and they must arrive equipped to do so" (p. 4)."
-----------I relate to this statement. I feel like an adult thrown into a world requiring multi-tasking multitasking, multi-faceted, technology-driven, diverse, vibrant world.
"Video games, for example, are not just mindless entertainment; according to literacy scholar, James Paul Gee (2003), they are actually quite intricate learning experiences that have a great deal to teach us about how learning and literacy are changing in the modern world. In What Video Games Have to TeachUs
About Learning and Literacy, Gee identified 36 learning principles built into good games and predicted that video games are the forerunners of powerful instructional tools in the future."
--------- I am a very dedicated gaming enthusiast. The music, the world. From the art to the story. I personally understand how video games can be an escape and how they can be a teaching tool. They are interactive worlds. I've learn some important philosophies and truths from video games. The expressive nature and interactive capabilities of video games not only request for outside Medial Literate skills. The video game can simultaneously engage the participant in self-literacy. With media literacy skills it is possible to acknowledge the creator's intent. This gives the participant liberty to shape their own interpretation and evaluate the intended information of the creator.
"Media literate people understand that media are constructed to convey ideas, information and news from someone else's perspective. They understand that specific techniques are used to create emotional effects. They can identify those techniques and their intended and actual effects."
"Media literate people seek alternative sources of
information and entertainment. Media literate people use the media for their own advantage and enjoyment."
-------------Video games have the capability to encompass several Media formats in one experience. This is probably what gives video games the depth that can create satisfying Media Literacy experiences. However, Video games are capable enough to misinform or dis-inform the a participant who is not Media Literate.