Patrícia Alecrim's List: IDENTITY

Brand New is a division of UnderConsideration, and it happens to be our most popular division of all the divisions. Its sole purpose is to chronicle and provide opinions on corporate and brand identity work, focusing mostly on identity design and a modest amount of packaging. We cover redesigns and new designs. Nothing more, nothing less, what you see is what you get.

Logo Design Love is a website (and a printed book) devoted to the design of logos and brand identities. Launched as a side-project in January 2008, the blog is usually updated once or twice a week with news, features, opinions, etc.

Logo orange

Identity Designed features projects from around the world of brand identity design.

Attracting more than 100,000 monthly Pageviews, the website is edited by graphic designer and author David Airey, and is made possible through a collaboration with experienced designers across the globe.

This site celebrates the use of corporate identity as a management tool, and credits corporate leaders and designers around the world for outstanding work.

Processed Identity was created to highlight the benefits a customized and structured process provides to logo and brand identity design. The intent is to illustrate to designers and clients what is lost when engaging in a cattle call through $99 logo sites, contests, spec work and crowdsourcing.

The site was launched in 2010 by me, Steve Zelle, a logo and brand identity designer with over twenty years of experience designing and developing my creative process with clients. I currently operate as idApostle, based in Ottawa, Canada.

The site name reflects the series of steps a logo or brand identity design undergoes to refine, evaluate, and meet specific goals and needs.