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Jason Bao's List: SEO 资料集
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什么是SEO
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Dec 06, 07
搜寻引擎最佳化 (又称搜索引擎优化, 其英文叫 Search Engine Optimization，简称SEO）是一种利用搜索引擎的搜索规则来提高目的网站在有关搜索引擎内的提名的方式。
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Meta
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- Title: The text here becomes the title that is shown in search engine listings, in most cases.
- Description: The text here is text that search engines sometimes use as a description for your web page when listing it (a meta tag lesson for another time).
- Robots: This particular tag is configured to ensure that the page isn't described using the a description that the Open Directory might have for it (Meta Robots Tag 101 explains this more).
- Keywords: This tag is the topic of this article, so read on!
The header is the section that begins <head> and ends </head>. Between those elements, in our example, you have these tags:
- Title: The text here becomes the title that is shown in search engine listings, in most cases.
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Indexing: This is where the search engine effectively makes a copy of your page. The search engine is going to read and store the HTML content it finds -- all of it.
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- NOINDEX - prevents the page from being included in the index.
- NOFOLLOW - prevents Googlebot from following any links on the page. (Note that this is different from the link-level NOFOLLOW attribute, which prevents Googlebot from following an individual link.)
- NOARCHIVE - prevents a cached copy of this page from being available in the search results.
- NOSNIPPET - prevents a description from appearing below the page in the search results, as well as prevents caching of the page.
- NOODP - blocks the Open Directory Project description of the page from being used in the description that appears below the page in the search results.
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t times, you may want to use more than one of these commands. I'll get back to that. But first, how about another chart? I'll cover the major commands you may want to use below:
COMMAND Ask Google Microsoft Yahoo NOINDEX Yes Yes Yes Yes NOFOLLOW Yes Yes Yes Yes NOARCHIVE Yes Yes Yes Yes NOODP No Yes Yes Yes NOYDIR No No No Yes NOSNIPPET No Yes No No Robot
NameTEOMA GOOGLEBOT MSNBOT SLURP Does Robot Specific Tag Override All Robots Tag? ??? No No No
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HTML Body
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如何针对各页面进行关键词分配呢？通常情况是这样的：
1、 最终页：针对长尾关键词
2、 专题页：针对热门关键词，例如“周杰伦”
3、 栏目页：针对固定关键词，例如“音乐试听”
4、 频道页：针对核心关键词，例如 “音乐”
5、 首页：不分配关键词，而是以品牌为主。 -
1、 控制文章内链数量：穿插于文章内的链接可以根据内容的多少控制在3—8个左右。
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Add Sticky Note每个网页最多离首页四次点击
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Rel-Tag is one of several MicroFormats. By adding
rel="tag"to a hyperlink, a page indicates that the destination of that hyperlink is an author-designated "tag" (or keyword/subject) for the current page. -
The last path component of the URL is the text of the tag
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<pre><a href="http://technorati.com/tag/tech" rel="tag">fish</a></pre>
<p>would indicate the tag "tech" rather than "fish".</p>
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Add Sticky Note
<urlset xmlns="http://www.google.com/schemas/sitemap/0.9">-
Google use:
urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
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最后几点注意
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10) Focusing on number one rankings
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9) Obsessing over PageRank
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5) Worrying about shifting rankings or temporary losses
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The simple fact is that Google gives Wikipedia wicked amounts of ranking love.
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伸延阅读 - 信息架构
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- 架构设计 (Structruing) --首先他必须决定网站中信息的单元 (atom) 的大小 (或是称为粗细程度, granularity)，并决定这些单元之间的关系。
- 决定组织方式 (Organization) -- 将这些组件组合成有意义的，具有特色的类别。有时又称为逻辑分类。
- 归类（Labeling) -- 给这些你所产生出来的每一个类别一个合适的名称。
信息架构 (information architecture) [名词]
首先我们会问：什么是「信息」？
Louis Rosenfeld 与 Perter Morville 在合着的书 Information Architecture（第一章）特别将它再行区分为：信息，数据与知识。
数据是事实和数据......知识世人脑中的东西......信息正好处在数据和知识之间的混乱地带。
因此，信息架构的工作在本质上就是将一些数据转化为让人看了或是接触了就可以转化为知识的东西，或者是将某种知识化为数据，让知识可以传递，再利用，或是两者都兼具的设计过程。
而架构呢？简单的说，它包含三件工作： -
它是从数据库设计的领域中诞生的，理查德．所罗．乌曼创造出这个名词，后来在由路易斯．罗森菲尔德 (Louis Rosenfeld) 与彼得．默非(PeterMorville) 两位图书馆学者将他发扬光大！
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