STREAMING NEWCOMER: Verizon Communications Inc. and Coinstar Inc.'s Redbox will jointly start a video streaming service this year.
THE CHALLENGE: It's a challenge to Netflix, which faced a backlash to an unpopular price increase last year. Unlike other major streaming alternatives, the new venture will combine Internet delivery of movies with DVDs, as Netflix does.
The deal could spell trouble for streaming sites such as Netflix. The joint-venture between Verizon and Redbox is similiar to the 1990s, where then-small companies such as Prodigy and AOL began offering Internet access, said analyst Jeff Kagan. But eventually, large telecommunications companies began offering high-speed Internet service, forcing companies like Prodigy out of business and putting AOL in a near-death scenario.
Large companies like Verizon may find they can jump into the wireless space pretty easily, and that could spell big trouble for Netflix in the future, Kagan said.
"This could be the beginning of the end for Netflix," he said, but noted he couldn't make a more pointed prediction until more information is released regarding Redbox's streaming plans.
Netflix up on reports it may be part of Apple TV
Los Gatos-based Netflix jumped 2.8 percent on a report that Cupertino-based Apple's anticipated TV set would include the online video services of Netflix.
Shares of Netflix rose $2.82 and finished at $129.25 after the report from online technology news site TheVerge.com that said retailer Best Buy surveyed customers on their interest in an Apple TV set that would offer Netflix streaming.
An embarrassing miscalculation on customer pricing led to Netflix’s (NASDAQ:NFLX) decline from $300 in July to under $65 in November. Since then, management has tried to attract new customers, but weaker-than-expected subscriber growth and competition for streaming services from Verizon (NYSE:VZ), Redbox and others has diminished the company’s potential.
Technically NFLX has doubled from its low and is now at a significant resistance line. Its stochastic is overbought, buying volume is declining and insiders have been sellers. The recent rally is a good opportunity to sell this once-unique company’s stock.